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- Produkterinnerung
- Produkterinnerung
Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.
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Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.
Produktdetails
- Produktdetails
- Verlag: Cambridge University Press
- Seitenzahl: 640
- Erscheinungstermin: 29. Februar 2008
- Englisch
- Abmessung: 244mm x 170mm x 34mm
- Gewicht: 1087g
- ISBN-13: 9780521066013
- ISBN-10: 0521066018
- Artikelnr.: 23580294
- Verlag: Cambridge University Press
- Seitenzahl: 640
- Erscheinungstermin: 29. Februar 2008
- Englisch
- Abmessung: 244mm x 170mm x 34mm
- Gewicht: 1087g
- ISBN-13: 9780521066013
- ISBN-10: 0521066018
- Artikelnr.: 23580294
David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.
Preface
Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development
2. Strategic logic of product innovation
3. New product development process and organizational aspects
Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1)
5. Concept development and selection (phase 2)
6. New product development program definition (phase 3)
7. Product/market considerations, integrated product design and product architecture
8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
9. Production strategies and methods: operational and manufacturing implications
10. Financial applications and implications
11. Design and development (phase 4)
12. Validation phase (phase 5)
13. Pre-commercialization (phase 6) and launch
14. Concluding remarks and insights about product innovation in the 21st century
Glossary
References.
Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development
2. Strategic logic of product innovation
3. New product development process and organizational aspects
Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1)
5. Concept development and selection (phase 2)
6. New product development program definition (phase 3)
7. Product/market considerations, integrated product design and product architecture
8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
9. Production strategies and methods: operational and manufacturing implications
10. Financial applications and implications
11. Design and development (phase 4)
12. Validation phase (phase 5)
13. Pre-commercialization (phase 6) and launch
14. Concluding remarks and insights about product innovation in the 21st century
Glossary
References.
Preface
Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development
2. Strategic logic of product innovation
3. New product development process and organizational aspects
Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1)
5. Concept development and selection (phase 2)
6. New product development program definition (phase 3)
7. Product/market considerations, integrated product design and product architecture
8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
9. Production strategies and methods: operational and manufacturing implications
10. Financial applications and implications
11. Design and development (phase 4)
12. Validation phase (phase 5)
13. Pre-commercialization (phase 6) and launch
14. Concluding remarks and insights about product innovation in the 21st century
Glossary
References.
Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development
2. Strategic logic of product innovation
3. New product development process and organizational aspects
Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1)
5. Concept development and selection (phase 2)
6. New product development program definition (phase 3)
7. Product/market considerations, integrated product design and product architecture
8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
9. Production strategies and methods: operational and manufacturing implications
10. Financial applications and implications
11. Design and development (phase 4)
12. Validation phase (phase 5)
13. Pre-commercialization (phase 6) and launch
14. Concluding remarks and insights about product innovation in the 21st century
Glossary
References.