Harry E. Cook

Product Management

Value, quality, cost, price, profit and organization

• Gebundenes Buch

Produktbeschreibung

This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making.

Produktdetails

• Verlag: Springer / Springer Netherlands
• Artikelnr. des Verlages: 978-0-412-79940-2
• 1997.
• Seitenzahl: 436
• Erscheinungstermin: 31. August 1997
• Englisch
• Abmessung: 241mm x 160mm x 28mm
• Gewicht: 785g
• ISBN-13: 9780412799402
• ISBN-10: 0412799405
• Artikelnr.: 22390237

Inhaltsangabe

Product realization in the global marketplace. Motivation and consumer
behaviour. Enterprise model. Definition of quality. Forecasting the value
of future products. Total quality management. Product planning and quality
deployment. Parameter and tolerance design. Significance of results. Costs.
Statistical quality control. Case study one: NIB1 single attribute thin
film. Case study two: NIB2 problems. Case study three: LIB problems. Case
study four: Significance testing multiple attribute problems. Case study
five: Error analysis for direct value (DV) method. Case study six: Use of
the direct value (DV) method when considering multiple attributes jointly.
Appendix A: probability and statistics. Appendix B: design of experiments.