Product range of an industrial enterprise - Maslennikova, Anna
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The key to the successful operation of an industrial enterprise in market conditions, in addition to producing high-quality goods with minimal costs, is a well-functioning system of product sales. This book focuses on such an important aspect of the company as the competition between its products. The author proposes methods for identifying and assessing the influence of the effect of internal competition between the goods of an organization on the results of its activities. The article considers the use of such methods as correlation analysis and marketing research, which allow to quantify…mehr

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Produktbeschreibung
The key to the successful operation of an industrial enterprise in market conditions, in addition to producing high-quality goods with minimal costs, is a well-functioning system of product sales. This book focuses on such an important aspect of the company as the competition between its products. The author proposes methods for identifying and assessing the influence of the effect of internal competition between the goods of an organization on the results of its activities. The article considers the use of such methods as correlation analysis and marketing research, which allow to quantify the degree of competition between manufactured goods. The analysis of the impact of this phenomenon on the financial performance of the enterprise. The book can be used by product managers of industrial enterprises and other organizations.
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Autorenporträt
Maslennikova Anna Valentinovna, Candidata de Ciencias Económicas, Jefa adjunta del Departamento de Investigación de Mercados, Media Navigator LLC, Nizhny Novgorod