Andere Kunden interessierten sich auch für
![9 Formulas for Business Success: The Science of Strategy]( "9 Formulas for Business Success: The Science of Strategy")
9 Formulas for Business Success: The Science of Strategy23,99 €![Disembodied large organizations: How adventurers vanished from the French automobile industry]( "Disembodied large organizations: How adventurers vanished from the French automobile industry")
Disembodied large organizations: How adventurers vanished from the French automobile industry17,99 €![What Do We Do Now?: A product manager's guide to strategy in the time of crisis]( "What Do We Do Now?: A product manager's guide to strategy in the time of crisis")
What Do We Do Now?: A product manager's guide to strategy in the time of crisis12,99 €![30 Days to Virtual Productivity Success: The 30-Day Results Guide to Making the Most of Your Time, Expanding Your Contacts, and Growing Your Business]( "30 Days to Virtual Productivity Success: The 30-Day Results Guide to Making the Most of Your Time, Expanding Your Contacts, and Growing Your Business")
30 Days to Virtual Productivity Success: The 30-Day Results Guide to Making the Most of Your Time, Expanding Your Contacts, and Growing Your Business13,99 €![Proven Strategies for Business Success: The role of marketing and advertising to grow your business]( "Proven Strategies for Business Success: The role of marketing and advertising to grow your business")
Proven Strategies for Business Success: The role of marketing and advertising to grow your business12,99 €![The Profound Impact of Product Line Strategy: Your Guide to Highly Productive Innovation and Product Management]( "The Profound Impact of Product Line Strategy: Your Guide to Highly Productive Innovation and Product Management")
The Profound Impact of Product Line Strategy: Your Guide to Highly Productive Innovation and Product Management32,99 €![Leadership Is Leadership: Leadership Explained Through the Analogy of a Ship with Biblical Emphasis and Through Project Management Concepts]( "Leadership Is Leadership: Leadership Explained Through the Analogy of a Ship with Biblical Emphasis and Through Project Management Concepts")
Leadership Is Leadership: Leadership Explained Through the Analogy of a Ship with Biblical Emphasis and Through Project Management Concepts18,99 €
Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy. The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various functional strategies. The growth of the automobile industry or, for that matter, any consumer-facing industry lies in its ability to maintain a continuous pipeline of new and innovative products, substantive in functionality and stylistic in appearance. The automobile industry provides the perfect backdrop for discussing products as the core of the corporate business strategy. The global automobile industry, including the Indian automobile industry, is at an inflection point with portends of an unprecedented transformation. The drivers of this transformation are already seen in terms of connected vehicles, autonomous mobility, electric vehicles and digital technologies. The book, through its eighty chapters, demonstrates the synergistic interplay between technology and business, strategy and execution, innovation and inventiveness, enterprise and regulation, indigenization and globalization, structure and process, resourcing and spend, and leadership and management. This interplay would determine India's ability to become a major player in this transformation. This book will be of interest to industry professionals, policy makers, the academic community and the general public.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.