The importance of motivation within the mind of the business student, entering the university and hearing about multinationals around the world, successful cases of entrepreneurs, theories that arouse enthusiasm in people, etc., are all considered motivating factors that lead the student to dream of self-fulfillment and esteem, as Maslow says. However, often what motivates a student goes far beyond what a classroom can offer, ranging from interaction with the teacher, with friends, to graduating from the course, proving that they are capable, in other words, they are often simple things, but they make a difference. The bond with PUC-GO should not end after graduation, but should begin, because it is part of each student's history, and perhaps that is the role of the University, to create a bond between freshmen, graduates and teachers. Expanding everyone's knowledge, after all, what role does Administration play other than practicing the verb to Love and making use of Teaching?