An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Acknowledgments Introduction: Advertising Looks at Cinema 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission 3. Watch This Space: Peripheral Advertising Through Technologies 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema Conclusion: Intemperate Proclamations Bibliography Index
Acknowledgments Introduction: Advertising Looks at Cinema 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission 3. Watch This Space: Peripheral Advertising Through Technologies 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema Conclusion: Intemperate Proclamations Bibliography Index
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