Stephen Woessner

Profitable Podcasting

Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

• Broschiertes Buch

Produktbeschreibung

If done right, the money and influence that can be made in podcasting is simply too much to pass up. Discover the secrets many have ignored!

Produktdetails

• Verlag: AMACOM
• Seitenzahl: 274
• Erscheinungstermin: 14. September 2017
• Englisch
• Abmessung: 235mm x 191mm x 15mm
• Gewicht: 518g
• ISBN-13: 9780814438282
• ISBN-10: 0814438288
• Artikelnr.: 47127002

Autorenporträt

Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners

Inhaltsangabe

CONTENTS
Acknowledgments vii
Foreword by Don Yaeger ix
Introduction: How a Podcast Can Be Your Trojan Horse of Selling 1
Chapter 1: Overcome Your Biggest Obstacles to Success 13
Chapter 2: Take Your Vitals 23
Chapter 3: System Overview--Your Recipe for Success 35
Chapter 4: Grow Your Revenue 43
Chapter 5: Expand Your Platform 53
Chapter 6: Build Your Nation of True Fans 61
Chapter 7: Your Avatar, Dream 50, and My $2 Million Mistake 69
Chapter 8: Stage 1: Strategic Planning and Production Kickoff 77
Chapter 9: Stage 2: Guest Experience and Website Groundwork 89
Chapter 10: Stage 3: Audio Intros, Outros, and Design 111
Chapter 11: Stage 4: Social Media, Recording Software, and First Round of
Guest Interviews 127
Chapter 12: Stage 5: Final Website Content and Show Notes 143
Chapter 13: Stage 6: Equipment, Software, and Editing Your Interviews 155
Chapter 14: Stage 7: Launch Strategy: How to Reach the Top of iTunes 167
Chapter 15: How to Be an Excellent Host 175
Chapter 16: How to Attract Sponsorships 181
Chapter 17: Getting It All Done: Recruit Rock Star Unpaid Interns 191
Epilogue: Don't Quit--Win the Oscar Instead 201
Appendix: Success Stories from Business Owners 209
Notes 247
Index 249