Profitable Underwriting
Musa Obalola
Broschiertes Buch

Profitable Underwriting

Beyond Economic and Legal Responsibility

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The controversies surrounding business taking on any other responsibility beyond its traditional economic role have been settled, in favour of how business can benefit from engaging in social actions. This book engages with issues that have ramnifications for corporate success, through empirical and discursive accounts, underpinned by various theories and robust epistemic considerations. It suggests a practical framework for managing poor public perception and low patronage. Whilst CSR is generally understood as charitable contribution, particularly in the developing countries, the book demons...