Oliver Gassmann, Angela Beckenbauer, Sascha Friesike

Profiting from Innovation in China

• Broschiertes Buch

Produktbeschreibung

China is dramatically catching up and is rapidly becoming a leading technological innovator on the global scale. The number of Chinese firms with global ambitions is growing fast, more and more technological innovation is coming from China, and the number of patents in China is also growing steadily. The negative side of this development is the still insufficient protection of intellectual property in China. The phenomenon of counterfeits originating from China has increased constantly over the past two decades. Moreover, within the past ten years the scale of intellectual property theft has risen exponentially in terms of its sophistication, volume, the range of goods, and the countries affected. This book addresses managers dealing with innovation in China, and offers concrete advice on how Western firms can benefit from these innovations. Among others, it provides examples and checklists to help decision-makers active in China.

Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 978-3-642-43461-7
• 2012
• Seitenzahl: 140
• Erscheinungstermin: 29. Januar 2015
• Englisch
• Abmessung: 235mm x 155mm x 8mm
• Gewicht: 225g
• ISBN-13: 9783642434617
• ISBN-10: 3642434614
• Artikelnr.: 42960718

Autorenporträt

Dr. Sascha Friesike leitet mehrere Forschungsprojekte am Humboldt Institut für Internet und Gesellschaft, Berlin.

Prof. Dr. Oliver Gassmann ist Professor für Technologiemanagement und Direktor des Instituts für Technologiemanagement an der Universität St. Gallen.

Inhaltsangabe

Innovation in China - Paradox or Paradigm?.- China as a Place to Innovate.- Protection of Intellectual Property in China.- Dimensions of IP Protection in China.- The IP Protection Star.- Integrated Management of Piracy Intelligence.- Using the IP Protection Star Effectively.- Outlook.