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A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. Schoemaker--an authority on strategic decision-making--takes a comprehensive approach that moves from external scenarios to key success factors to real options to implementation.

Produktbeschreibung
A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. Schoemaker--an authority on strategic decision-making--takes a comprehensive approach that moves from external scenarios to key success factors to real options to implementation.
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Autorenporträt
Paul Schoemaker and Robert E. Gunther