Profits and Sustainability - Jones, Geoffrey
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Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others.

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Produktbeschreibung
Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others.
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Autorenporträt
Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at Erasmus University Rotterdam in the Netherlands. Professor Jones researches the evolution, impact, and responsibility of global business. He is a Fellow of the Academy of International Business and Fellow of the Royal Historical Society. His recent books include Multinationals and Global Capitalism: From the Nineteenth to Twenty First Century (Oxford University Press, 2005), Renewing Unilever. Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011)