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  • Broschiertes Buch

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

Produktbeschreibung
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
Autorenporträt
Franklin J. Boster (Ph.D., Michigan State University) is an internationally recognized expert among scholars and researchers of social influence, persuasion, and communication research. He is professor emeritus in the Department of Communication at Michigan State University.