Project-Led Strategic Management - Marion, James; Lewis, John; Richardson, Tracey
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Strategic management is very well documented in business books and in the literature, but that does not make the task any easier. Because formulating and implementing strategy is so taxing, and the environmental signals are so intangible, strategic planning is a responsibility that is easy to avoid. The solution proposed in this book is a project management framework to advance organizational strategy. In this book, you'll find not only a description of how use the project management framework to advance strategic management, but also a case study that illustrates the positive impact.

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Produktbeschreibung
Strategic management is very well documented in business books and in the literature, but that does not make the task any easier. Because formulating and implementing strategy is so taxing, and the environmental signals are so intangible, strategic planning is a responsibility that is easy to avoid. The solution proposed in this book is a project management framework to advance organizational strategy. In this book, you'll find not only a description of how use the project management framework to advance strategic management, but also a case study that illustrates the positive impact.
Autorenporträt
Dr. James W. Marion is an associate professor with Embry-Riddle Aeronautical University-Worldwide. Dr. Marion has a PhD in organization and management with specialization in information technology management from Capella University. He has an MS in engineering from the University of Wisconsin- Platteville and an MSc and MBA in strategic planning as well as a postgraduate certificate in business research methods from The Edinburgh Business School of Heriot-Watt University. He is a certified project management professional (PMP).