Milind Trivikram Phadtare (Senior Professor, NICMAR, Pune)

Project Marketing

A Practical Approach

• Broschiertes Buch

Produktbeschreibung

This book is a comprehensive and practical guide to project marketingâ a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 104
• Erscheinungstermin: 30. Dezember 2022
• Englisch
• Abmessung: 232mm x 154mm x 9mm
• Gewicht: 190g
• ISBN-13: 9780367350918
• ISBN-10: 0367350912
• Artikelnr.: 65930950

Autorenporträt

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.

Inhaltsangabe

List of Figures
Preface
Chapter 1: Understanding Projects
Chapter 2: Analyzing Project Marketing Environment
Chapter 3: Segmentation, Target Marketing, and Positioning in Projects
Business
Chapter 4: Organizational Buyer Behaviour
Chapter 5: Essentials of Project Marketing
Chapter 6: Marketing Mix for Project Marketing
Chapter 7: Project Negotiations
Chapter 8: Conclusion
Index