Promotion (Marketing)
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High Quality Content by WIKIPEDIA articles! Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.…mehr

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High Quality Content by WIKIPEDIA articles! Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.