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Many developing countries are trying to develop tourism sectors for the purpose of the economic development. Bangladesh is not exceptional from it. Bangladesh Tourism Board (BTB) is playing a significant role in the promotion of the tourism industry in Bangladesh through undertaking various activities such as familiariztion tour, international and domestic trade fair, book fair etc. Moreover, various future plannings has been undertaken by BTB so that much more domestic as well as international tourists can be attracted in Bangladesh. This study has been developed a newly created logo and slogan and proposed for BTB for the promotional purpose. Hence, the findings of this study will be very beneficial for the tourism authorities who are working for the promotion of the tourism sectors of developing countries as well as this study will also significantly contribute to the recent literature.