Promotional Practices and Perspectives from Emerging Markets
Herausgeber: Rana, Sudhir; Raut, Sachin Kumar; Shrivastava, Avinash K
Promotional Practices and Perspectives from Emerging Markets
Herausgeber: Rana, Sudhir; Raut, Sachin Kumar; Shrivastava, Avinash K
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This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
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This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 274
- Erscheinungstermin: 27. Mai 2024
- Englisch
- Abmessung: 234mm x 156mm x 15mm
- Gewicht: 390g
- ISBN-13: 9781032325491
- ISBN-10: 1032325496
- Artikelnr.: 70362802
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 274
- Erscheinungstermin: 27. Mai 2024
- Englisch
- Abmessung: 234mm x 156mm x 15mm
- Gewicht: 390g
- ISBN-13: 9781032325491
- ISBN-10: 1032325496
- Artikelnr.: 70362802
Sudhir Rana is Associate Professor in College of Healthcare Management and Economics at the Gulf Medical University, Ajman, UAE. Avinash K Shrivastava is Assistant Professor at International Management Institute, Kolkata, West Bengal, India. Sachin Kumar Raut is a full-time doctoral scholar in the Department of Marketing at Fortune Institute of International Business, New Delhi, India, and Cotutelle Doctoral Scholar in the Department of Business and Law at the University of Agder, Norway.
List of Figures. List of Tables. List of Contributors. 1. Hybrid forms of
governance: The Franchise System 2. Why Consumers Respond to Deals 3.
Entrepreneurship in Emerging Markets: An Empirical Study on Digital natives
in Kuwait 4. Early bird catches the worm: exploring promotional capability
of retailers 5. The first is Free: Promoting Facebook in Emerging Markets
6. Globalization and Innovation Districts: R+D, Knowledge Exchanges and
Assemblages 7. Impact of creativity in Advertising on Customer's recall
value: A Perspective from Emerging Markets 8. Energy star labels in
promoting energy: Efficient Appliances in India 9. Cultural Marketing in
the Indian textiles Industry: A comprehensive Perspective 10. Religion and
Strategic Marketing Communication: Perpectivizing Key Facets of Consumption
11. Design, Execute and Manage Promotions: Study on Social Media Platforms
12. Pro- social behaviour and impact of influencers during crisis: A study
based on Sentiment Analysis. Index.
governance: The Franchise System 2. Why Consumers Respond to Deals 3.
Entrepreneurship in Emerging Markets: An Empirical Study on Digital natives
in Kuwait 4. Early bird catches the worm: exploring promotional capability
of retailers 5. The first is Free: Promoting Facebook in Emerging Markets
6. Globalization and Innovation Districts: R+D, Knowledge Exchanges and
Assemblages 7. Impact of creativity in Advertising on Customer's recall
value: A Perspective from Emerging Markets 8. Energy star labels in
promoting energy: Efficient Appliances in India 9. Cultural Marketing in
the Indian textiles Industry: A comprehensive Perspective 10. Religion and
Strategic Marketing Communication: Perpectivizing Key Facets of Consumption
11. Design, Execute and Manage Promotions: Study on Social Media Platforms
12. Pro- social behaviour and impact of influencers during crisis: A study
based on Sentiment Analysis. Index.
List of Figures. List of Tables. List of Contributors. 1. Hybrid forms of
governance: The Franchise System 2. Why Consumers Respond to Deals 3.
Entrepreneurship in Emerging Markets: An Empirical Study on Digital natives
in Kuwait 4. Early bird catches the worm: exploring promotional capability
of retailers 5. The first is Free: Promoting Facebook in Emerging Markets
6. Globalization and Innovation Districts: R+D, Knowledge Exchanges and
Assemblages 7. Impact of creativity in Advertising on Customer's recall
value: A Perspective from Emerging Markets 8. Energy star labels in
promoting energy: Efficient Appliances in India 9. Cultural Marketing in
the Indian textiles Industry: A comprehensive Perspective 10. Religion and
Strategic Marketing Communication: Perpectivizing Key Facets of Consumption
11. Design, Execute and Manage Promotions: Study on Social Media Platforms
12. Pro- social behaviour and impact of influencers during crisis: A study
based on Sentiment Analysis. Index.
governance: The Franchise System 2. Why Consumers Respond to Deals 3.
Entrepreneurship in Emerging Markets: An Empirical Study on Digital natives
in Kuwait 4. Early bird catches the worm: exploring promotional capability
of retailers 5. The first is Free: Promoting Facebook in Emerging Markets
6. Globalization and Innovation Districts: R+D, Knowledge Exchanges and
Assemblages 7. Impact of creativity in Advertising on Customer's recall
value: A Perspective from Emerging Markets 8. Energy star labels in
promoting energy: Efficient Appliances in India 9. Cultural Marketing in
the Indian textiles Industry: A comprehensive Perspective 10. Religion and
Strategic Marketing Communication: Perpectivizing Key Facets of Consumption
11. Design, Execute and Manage Promotions: Study on Social Media Platforms
12. Pro- social behaviour and impact of influencers during crisis: A study
based on Sentiment Analysis. Index.