Gebundenes Buch

Propaganda and Public Relations in Military Recruitment

Promoting Military Service in the Twentieth and Twenty-First Centuries

Herausgeber: Maartens, Brendan; Bivins, Thomas

Beschreibung

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.

Autor

Brendan Maartens is Lecturer in Communication and Media at the University of Liverpool. He has published on various aspects of military recruitment promotion in Britain and Ireland, and has also written about the development of modern media management techniques. At the broadest level, he is interested in how governments and armed forces 'sell' themselves to ordinary citizens, and what role private enterprise (and advertising agencies and public relations firms in particular) play in such selling. Thomas Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon. Before entering academia, he spent six years as a broadcast specialist in armed forces radio and television and has worked in advertising and corporate public relations and as a graphic designer and editorial cartoonist. He is the author of numerous research articles on media ethics and several college texts.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 256
• Erscheinungstermin: 20. November 2020
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 552g
• ISBN-13: 9780367333928
• ISBN-10: 0367333929
• Artikelnr.: 59997894