Pier Paolo Pedrini

Broschiertes Buch

Propaganda, Persuasion and the Great War

Heredity in the modern sale of products and political ideas

Beschreibung

How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. Posters caught the attention of members of the pub

Autor

Pier Paolo Pedrini teaches Techniques of Persuasion for the Masters Program in Public Management and Policy at the University of Italian Switzerland, Psychology of Communication at the Institute of Continuing Education and at other advanced schools. A researcher at the Ecole Nationale de l'Administration Publique (Université du Québec en Outaouais, Gatineau), he is also an advertising agent and a consultant for marketing and advertising.

Produktdetails

• Routledge Studies in Modern European History
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 226
• Erscheinungstermin: 30. Juni 2020
• Englisch
• Abmessung: 156mm x 234mm x 16mm
• Gewicht: 406g
• ISBN-13: 9780367594794
• ISBN-10: 036759479X
• Artikelnr.: 66583911