Propaganda - Edward L Bernays
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Propaganda by Edward L. Bernays is a seminal work that explores the mechanics of influence and the role of public relations in shaping public opinion. Published in 1928, the book offers a candid look at how information can be strategically disseminated to guide societal attitudes and behaviors. Bernays, often regarded as the "Father of Public Relations," builds on insights from psychology and sociology to argue that propaganda is an essential tool for governance in modern society. Bernays' insights are more pertinent than ever in an era dominated by social media, targeted advertising, and…mehr

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Produktbeschreibung
Propaganda by Edward L. Bernays is a seminal work that explores the mechanics of influence and the role of public relations in shaping public opinion. Published in 1928, the book offers a candid look at how information can be strategically disseminated to guide societal attitudes and behaviors. Bernays, often regarded as the "Father of Public Relations," builds on insights from psychology and sociology to argue that propaganda is an essential tool for governance in modern society. Bernays' insights are more pertinent than ever in an era dominated by social media, targeted advertising, and "fake news." Understanding his ideas can shed light on how narratives are constructed and disseminated in modern society.
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Autorenporträt
Edward L. Bernays (1891-1995) was an American luminary in the field of public relations. He has been called variously "the father of public relations" and "the father of spin." Bernays revolutionized the way information was disseminated and perceptions were shaped. With a keen understanding of human psychology, he crafted campaigns that not only influenced public opinion but also transformed societal norms.