Elvia Domenica Moreno Contreras

PROPOSAL FOR IMPROVEMENTS IN DIGITAL MKT IN THE CHILDREN'S CLOTHING INDUSTRY

Proposal to improve digital marketing in the sustainability of ventures in the VTA area of ¿¿children's clothing

• Broschiertes Buch

Produktbeschreibung

Propose improvements in digital marketing as a relevant factor for the sustainability of micro and small businesses in the commerce sector, selling clothes for children between the ages of 1 to 7 years. The Methodology is descriptive, non-experimental design - transversal, executed the sample space constituted by 15 microenterprises, considering 100% of the population. The data obtained were from the application of the questionnaire with 15 questions, using the survey method, yielding as a result: Digital Marketing: Person: 53% have implemented Digital Marketing in their processes, they are also of the female gender. Processes: 33% of the entrepreneurs have already implemented digital programs. Technology: 80% have implemented Digital Marketing in their processes as part of continuous improvement for their business. Sustainability of the Entrepreneurship: Economic: 67% have digital technology as a support because it is part of their processes. Social: 73% have seen the need to implement BIOSECURITY processes. Environmental: 67% to restart their business had to implement accessories of green ideas.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 100
• Erscheinungstermin: 26. September 2021
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 167g
• ISBN-13: 9786204112374
• ISBN-10: 6204112376
• Artikelnr.: 62649971

Autorenporträt

Emprendedora que inicio su negocio en el rubro de ropa infantil ante la actual coyuntura que vivimos para tener un ingreso y sustento del hogar, viendo la necesidad de las personas de su alrededor y con la visión de llegar a mas gente, llevando lo indispensable para los mas pequeños del hogar.Mujer independiente, madre soltera y luchadora.