Proposal of Marketing Strategies to Grupo PAVA S.A.
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PAVA Group, dedicated to the production of quail eggs, emerged in the Republic of Panama in the early 90s. At that time the country was going through a very difficult socioeconomic situation. However, the owner of Grupo PAVA chose to produce quail because it is an activity that requires little investment. After 15 years of sales in supermarkets, in 2018, they stopped supplying these establishments because the profitability was not very high compared to the work being done. Grupo PAVA considers that at the moment they do not have a sales volume high enough to start an industrial business, but t...
PAVA Group, dedicated to the production of quail eggs, emerged in the Republic of Panama in the early 90s. At that time the country was going through a very difficult socioeconomic situation. However, the owner of Grupo PAVA chose to produce quail because it is an activity that requires little investment. After 15 years of sales in supermarkets, in 2018, they stopped supplying these establishments because the profitability was not very high compared to the work being done. Grupo PAVA considers that at the moment they do not have a sales volume high enough to start an industrial business, but they want to increase their sales in the provinces of Panama and Panama West in order to return to supermarkets. This leads us to conduct an investigation of the current market in the provinces of Panama and West Panama, in order to consider the proposal of marketing strategies to increase sales of the product of the company PAVA Group, generating a positive impact on socio-economic level in the country.
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