Drawing on a diverse range of contributions to analyse the concepts and practice of "activist", "protest" and "dissent" public relations, this book challenges the view that PR is only a tool of corporate capitalism.
Drawing on a diverse range of contributions to analyse the concepts and practice of "activist", "protest" and "dissent" public relations, this book challenges the view that PR is only a tool of corporate capitalism.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
Produktdetails
Routledge New Directions in PR & Communication Research
Ana Adi is a Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin. When not analysing public relations from a critical perspective, Dr Adi's research, teaching and consultancy focuses on the strategic uses of digital and social media in a variety of communication fields. You can find more about her work on www.anaadi.net.
Inhaltsangabe
1 The slow conflation of public relations and activism: Understanding trajectories in public relations theorising C. Kay Weaver 2 Activist Nation: Australia and the 1916 Conscription Referendum Emily Robertson and Robert Crawford 3 Protest PR as pioneers: historical frameworks and the suffragettes movement Michaela O'Brien 4 Second-wave feminist movement in Turkey through an activist PR perspective A. Banu B çakç and Pelin Hürmeriç 5 Public Relations for social change: shock tactics in feminist activism in Eastern Europe Oleksandra Gudkova and Katharine Sarikakis 6. Protesting the Homeland: Diaspora Dissent Public Relations Efforts to Oppose the Dominican Republic's Citizenship Policies Maria De Moya 7 Activists' Communication and Mobilization Tactics to Find Ayotzinapa's 43 Disappeared Students Luis Ruben Diaz-Cepeda, Ernesto Castañeda, and Kara Andrade 8 Reading Gezi Park Protests through the Lens of Protest PR Barika Göncü, Erkan Saka and An l Sayan 9 Archiving Activism and/as Activist PR: Occupy Wall Street and the Politics of Influence Kylie Message 10 Romania's Protest: From Stakeholders in Waiting to Activists' Becoming PR Practitioners Camelia Crisan 11 Activist PR in Vietnam: Public participation via Facebook to save 6,700 trees Nguyen Thi Thanh Huyen and Nguyen Hoang Anh 12 The Beginning of the End: Telling the story of Occupy Wall Street's eviction on Twitter Photini Vrikki 13 Activist Public Relations: Moving from Frames as Objects to Framing as a Dynamic Process Adam Howe and Rima Wilkes 14 Digital Media, Journalism, PR, and Grassroots Power: Theoretical Perspectives Marina Vujnovic and Dean Kruckeber 15 The Activist Reformation of PR in the Attention Economy Thomas Stoeckle
1 The slow conflation of public relations and activism: Understanding trajectories in public relations theorising C. Kay Weaver 2 Activist Nation: Australia and the 1916 Conscription Referendum Emily Robertson and Robert Crawford 3 Protest PR as pioneers: historical frameworks and the suffragettes movement Michaela O'Brien 4 Second-wave feminist movement in Turkey through an activist PR perspective A. Banu B çakç and Pelin Hürmeriç 5 Public Relations for social change: shock tactics in feminist activism in Eastern Europe Oleksandra Gudkova and Katharine Sarikakis 6. Protesting the Homeland: Diaspora Dissent Public Relations Efforts to Oppose the Dominican Republic's Citizenship Policies Maria De Moya 7 Activists' Communication and Mobilization Tactics to Find Ayotzinapa's 43 Disappeared Students Luis Ruben Diaz-Cepeda, Ernesto Castañeda, and Kara Andrade 8 Reading Gezi Park Protests through the Lens of Protest PR Barika Göncü, Erkan Saka and An l Sayan 9 Archiving Activism and/as Activist PR: Occupy Wall Street and the Politics of Influence Kylie Message 10 Romania's Protest: From Stakeholders in Waiting to Activists' Becoming PR Practitioners Camelia Crisan 11 Activist PR in Vietnam: Public participation via Facebook to save 6,700 trees Nguyen Thi Thanh Huyen and Nguyen Hoang Anh 12 The Beginning of the End: Telling the story of Occupy Wall Street's eviction on Twitter Photini Vrikki 13 Activist Public Relations: Moving from Frames as Objects to Framing as a Dynamic Process Adam Howe and Rima Wilkes 14 Digital Media, Journalism, PR, and Grassroots Power: Theoretical Perspectives Marina Vujnovic and Dean Kruckeber 15 The Activist Reformation of PR in the Attention Economy Thomas Stoeckle
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