Jean Paul Wijers, Isabel Amaral, William Hanson

Protocol to Manage Relationships Today

Modern Relationship Management Based Upon Traditional Values

• Broschiertes Buch

Produktbeschreibung

Protocol to Manage Relationships Today explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships. When used effectively protocol can: - Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the 'right' networks and a reciprocal relationship with the most valued stakeholders. - Deepen relationships. In our world there is so much focus on pragmatism in building relationships - protocol focuses on the common ground to gain value. - Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood. The book defines how tested values perfectly fit in today's society, where modern organisations want to build effective relationships and communities. This book is focused on developing an increasingly vital expertise for professionals who deal with complex relationship management issues on a strategic and tactical operational level. They come from different fields, such as government institutions, non-profit organisations and commercial environments. This book also gives protocol officers a contemporary approach towards the application of protocol. It is not designed as a complete guide to all the rules of protocol, but it describes how to translate the context into a tailor-made protocol for each meeting or event. The book explains protocol as a flexible method to handle unique situations. Protocol is presented on four levels: the 'why' of protocol; the strategic and tactical level; the practical implementation; and the execution of protocol. Protocol to Manage Relationships Today is written by Europe's foremost protocol experts with collective years of experience with the management of networking meetings and events at the highest level.

Produktdetails

• Verlag: Amsterdam University Press
• 3 ed
• Seitenzahl: 320
• Erscheinungstermin: 5. November 2020
• Englisch
• Abmessung: 238mm x 170mm x 20mm
• Gewicht: 868g
• ISBN-13: 9789463724159
• ISBN-10: 946372415X
• Artikelnr.: 60403116

Autorenporträt

Jean Paul Wijers is the Executive Director of Protocolbureau and the Institute of Strategic Relationship Management. In 1996 he graduated from Hotelschool The Hague, one year after founding Protocolbureau. Between 2001 and 2009 Jean Paul worked for the Dutch Royal Household as Head Usher at Royal Weddings and State Funerals. He is one of the authors of Managing Authentic Relationships: Facing New Challenges in a Changing Context (Amsterdam University Press, 2019), a book about strategic relationship management. Jean Paul Wijers is a soughtafter relationship management expert, regularly called upon to support the development of a new relationship management. He teaches at the Hotelschool The Hague university and at Georgetown University in Qatar.