This fourth edition offers an up-to-date, critical analysis of modern advertising, with a focus on race, gender, and sexuality. Featuring nearly 400 new images, this edition includes new scholarship in gender and ethnic studies, chapters on gay and lesbian marketing, an expanded chapter on race in advertising and violence in mass media, and more.
This fourth edition offers an up-to-date, critical analysis of modern advertising, with a focus on race, gender, and sexuality. Featuring nearly 400 new images, this edition includes new scholarship in gender and ethnic studies, chapters on gay and lesbian marketing, an expanded chapter on race in advertising and violence in mass media, and more.
Preface to the Fourth Edition 1. Representations, Multiculturalism, and Mass Media 2. Visual Attraction, Body Display, and Advertising 3. Gay and Lesbian Advertising 4. Constructed Bodies, Deconstructing Gender: Sexism in Advertising 5. Aggression and Violence in Mass Media 6. Symbolic Racism in Advertising 7. Ethnic Marketing 8. Speed and Visual Fragments: Toward Postmodern Consciousness Appendix: Advertising Evaluation Glossary References Index
Preface to the Fourth Edition 1. Representations, Multiculturalism, and Mass Media 2. Visual Attraction, Body Display, and Advertising 3. Gay and Lesbian Advertising 4. Constructed Bodies, Deconstructing Gender: Sexism in Advertising 5. Aggression and Violence in Mass Media 6. Symbolic Racism in Advertising 7. Ethnic Marketing 8. Speed and Visual Fragments: Toward Postmodern Consciousness Appendix: Advertising Evaluation Glossary References Index
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