Anthony J. Cortese

Provocateur

Images of Women and Minorities in Advertising

• Gebundenes Buch

Produktbeschreibung

This fourth edition offers an up-to-date, critical analysis of modern advertising, with a focus on race, gender, and sexuality. Featuring nearly 400 new images, this edition includes new scholarship in gender and ethnic studies, chapters on gay and lesbian marketing, an expanded chapter on race in advertising and violence in mass media, and more.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Fourth Edition
• Seitenzahl: 252
• Erscheinungstermin: 1. Oktober 2015
• Englisch
• Abmessung: 260mm x 183mm x 18mm
• Gewicht: 678g
• ISBN-13: 9781442217201
• ISBN-10: 1442217200
• Artikelnr.: 42730264

Autorenporträt

By Anthony J. Cortese

Inhaltsangabe

Preface to the Fourth Edition 1. Representations, Multiculturalism, and
Mass Media 2. Visual Attraction, Body Display, and Advertising 3. Gay and
Lesbian Advertising 4. Constructed Bodies, Deconstructing Gender: Sexism in
Advertising 5. Aggression and Violence in Mass Media 6. Symbolic Racism in
Advertising 7. Ethnic Marketing 8. Speed and Visual Fragments: Toward
Postmodern Consciousness Appendix: Advertising Evaluation Glossary
References Index