Abduljalil Sarli, Rohaizat Baharun

Psychographic Concepts & Tourism Marketing

Tourist Behavior and causal relationship

• Broschiertes Buch

Produktbeschreibung

The core idea of this book is based on causal relationship among psychographic constructs. It is not only useful to find out tourist behavior but also to discover new features or approaches to retain tourists. Since understanding customers is very precise and sensitive issue; psychographic constructs can determine to explain tourist behavior based on different situations of lifestyles, personality and other latent variables which are involved to tourists' motivations. Perceptions, expectations, and motivations have been played important roles in decision making as well as they are intervening for estimating the specific travel attributes. Also, there are many academic researches which have been stated variety of relationships among the constructs distinctly. While this study has rigorously distinguished another view from tourist behavior and pursues to explore new causal relationship of psychographic constructs. However, they can act as hubs which can be as a mediator, moderator,and so on. Further, the existences of information are very useful in order to distinguish tourist behavior.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 120
• Englisch
• Abmessung: 219mm x 150mm x 8mm
• Gewicht: 176g
• ISBN-13: 9783848412112
• ISBN-10: 384841211X
• Artikelnr.: 35088676

Autorenporträt

Abduljalil Sarli is as the Phd candidate from Universiti Teknologi Malaysia (UTM). In addition, he is interested in mathematics, statistics, marketing metrics, marketing strategy, and consumer behavior. Also, He has published papers about psychographic variables. Therefore, this book has been prepared on the base of the research from tourism area.