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The material is presented in a form that is easy to understand and master the current basic theoretical concepts of strategic and human resources management and is oriented to improve the level of professional competence of both managers and rank-and-file professionals. It is essentially a guide to action in developing a strategy for an enterprise as a business entity focused on enhancing its competitiveness. The main attention is given to psychological aspects of company's team management and issues of corporate culture development in order to ensure its sustainability in unstable market conditions. The paper focuses on the psychological aspects of enterprise team management and issues of corporate culture formation to ensure its sustainability in unstable market conditions.