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This book describes the most important results of research by Russian and other scientists into various kinds of psychological influence. These include: persuasion, request, infusion, contagion, motivation to imitate, gossip, favour formation, self-promotion, constraint, attack, neglect, hidden management, manipulation, and neuro-linguistic programming. It is shown that each of these apparently different types of influence is a realisation of a single model of psychological influence proposed by the author in this book. The book is addressed to psychologists as well as to all those who need to have a command of psychological influence methods, such as managers, doctors, lawyers, teachers and lecturers, as well as those involved in trade, advertising and PR.