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This book describes the most important results of research by Russian and other scientists into various kinds of psychological influence. These include: persuasion, request, infusion, contagion, motivation to imitate, gossip, favour formation, self-promotion, constraint, attack, neglect, hidden management, manipulation, and neuro-linguistic programming. It is shown that each of these apparently different types of influence is a realisation of a single model of psychological influence proposed by the author in this book. The book is addressed to psychologists as well as to all those who need to…mehr

Produktbeschreibung
This book describes the most important results of research by Russian and other scientists into various kinds of psychological influence. These include: persuasion, request, infusion, contagion, motivation to imitate, gossip, favour formation, self-promotion, constraint, attack, neglect, hidden management, manipulation, and neuro-linguistic programming. It is shown that each of these apparently different types of influence is a realisation of a single model of psychological influence proposed by the author in this book. The book is addressed to psychologists as well as to all those who need to have a command of psychological influence methods, such as managers, doctors, lawyers, teachers and lecturers, as well as those involved in trade, advertising and PR.
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Autorenporträt
Victor Sheinov. Professorin an der Fakultät für Psychologie und pädagogische Fähigkeiten der Belarussischen Staatlichen Universität, Doktor der Soziologie, Professorin. Autor von über 350 wissenschaftlichen Arbeiten, darunter 20 Monographien (6 in englischer Sprache, die im Ausland veröffentlicht wurden) und 40 Bücher in den Reihen "Psychologische Bestseller" und "Psychologie". Ratschläge von einem Meister".Business Coach. Trainer.