Psychological Processes and Advertising Effects
Theory, Research, and Applications
Herausgeber: Alwitt, Linda F.; Mitchell, Andrew A.
Versandkostenfrei!
Versandfertig in 1-2 Wochen
47,99 €
inkl. MwSt.
PAYBACK Punkte
24 °P sammeln!
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
Andere Kunden interessierten sich für
