Psychological Processes and Advertising Effects
Theory, Research, and Applications
Herausgeber: Alwitt, Linda F; Mitchell, Andrew A
Psychological Processes and Advertising Effects
Theory, Research, and Applications
Herausgeber: Alwitt, Linda F; Mitchell, Andrew A
- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
Andere Kunden interessierten sich auch für
- Donley PhillipsRemembered Names33,99 €
- Melissa McKids Club Against Bullying25,99 €
- Sandra MouraAutocuidado com a Fístula Arteriovenosa20,99 €
- Stewart HunterSelf-Discipline & Mental Toughness For Success & Happiness (2 in 1)18,99 €
- Jametta Chandler MooreThe Seek: Prayers From the Soul12,99 €
- J. Paul HickeyThe General & The Lady19,99 €
- Rochelle GarfieldOut of the Shadow18,99 €
-
-
-
-
-
-
-
-
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
Produktdetails
- Produktdetails
- Psychology Revivals
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 318
- Erscheinungstermin: 20. Juli 2023
- Englisch
- Abmessung: 231mm x 157mm x 30mm
- Gewicht: 484g
- ISBN-13: 9780367498955
- ISBN-10: 0367498952
- Artikelnr.: 67826274
- Psychology Revivals
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 318
- Erscheinungstermin: 20. Juli 2023
- Englisch
- Abmessung: 231mm x 157mm x 30mm
- Gewicht: 484g
- ISBN-13: 9780367498955
- ISBN-10: 0367498952
- Artikelnr.: 67826274
Linda F. Alwitt, Andrew A. Mitchell
Preface. Introduction Linda F. Alwitt and Andrew A. Mitchell Part 1:
Affective Reactions to Advertising 1. How Advertising Works at Contact
Rajeev Batra and Michael L. Ray 2. Affective and Cognitive Antecedents of
Attitude Toward the Ad: A Conceptual Framework Richard J. Lutz 3. The
Influence of Affective Reactions to Advertising: Direct and Indirect
Mechanisms of Change Danny L. Moore and J. Wesley Hutchinson Part 2:
Persuasion 4. Central and Peripheral Routes to Persuasion: The Role of
Message Repetition John T. Cacioppo and Richard E. Petty 5. Conceptual and
Methodological Issues in Examining the Relationship Between Consumer Memory
and Judgment Meryl Lichtenstein and Thomas K. Srull 6. The Relationship
Between Advertising Recall and Persuasion: An Experimental Investigation
Ann E. Beattie and Andrew A. Mitchell 7. A Reliable Sleeper Effect in
Persuasion: Implications for Opinion Change Theory and Research Anthony R.
Pratkanis and Anthony G. Greenwald Part 3: Psychological Processes During
Television Viewing 8. Online Cognitive Processing of Television Daniel R.
Anderson 9. EEG Activity Reflects the Content of Commercials Linda F.
Alwitt Part 4: Involvement 10. Cognitive Theory and Audience Involvement
Anthony G. Greenwald and Clark Leavitt 11. The Effect of People/Product
Relationships on Advertising Processing Peter Cushing and Melody
Douglas-Tate 12. Understanding Consumers' Cognitive Structures: The
Relationship of Levels of Abstraction to Judgements of Psychological
Distance and Preference Thomas J. Reynolds, Jonathan Gutman and John A.
Fiedler 13. Concluding Remarks Linda F. Alwitt and Andrew A. Mitchell.
Author Index. Subject Index.
Affective Reactions to Advertising 1. How Advertising Works at Contact
Rajeev Batra and Michael L. Ray 2. Affective and Cognitive Antecedents of
Attitude Toward the Ad: A Conceptual Framework Richard J. Lutz 3. The
Influence of Affective Reactions to Advertising: Direct and Indirect
Mechanisms of Change Danny L. Moore and J. Wesley Hutchinson Part 2:
Persuasion 4. Central and Peripheral Routes to Persuasion: The Role of
Message Repetition John T. Cacioppo and Richard E. Petty 5. Conceptual and
Methodological Issues in Examining the Relationship Between Consumer Memory
and Judgment Meryl Lichtenstein and Thomas K. Srull 6. The Relationship
Between Advertising Recall and Persuasion: An Experimental Investigation
Ann E. Beattie and Andrew A. Mitchell 7. A Reliable Sleeper Effect in
Persuasion: Implications for Opinion Change Theory and Research Anthony R.
Pratkanis and Anthony G. Greenwald Part 3: Psychological Processes During
Television Viewing 8. Online Cognitive Processing of Television Daniel R.
Anderson 9. EEG Activity Reflects the Content of Commercials Linda F.
Alwitt Part 4: Involvement 10. Cognitive Theory and Audience Involvement
Anthony G. Greenwald and Clark Leavitt 11. The Effect of People/Product
Relationships on Advertising Processing Peter Cushing and Melody
Douglas-Tate 12. Understanding Consumers' Cognitive Structures: The
Relationship of Levels of Abstraction to Judgements of Psychological
Distance and Preference Thomas J. Reynolds, Jonathan Gutman and John A.
Fiedler 13. Concluding Remarks Linda F. Alwitt and Andrew A. Mitchell.
Author Index. Subject Index.
Preface. Introduction Linda F. Alwitt and Andrew A. Mitchell Part 1:
Affective Reactions to Advertising 1. How Advertising Works at Contact
Rajeev Batra and Michael L. Ray 2. Affective and Cognitive Antecedents of
Attitude Toward the Ad: A Conceptual Framework Richard J. Lutz 3. The
Influence of Affective Reactions to Advertising: Direct and Indirect
Mechanisms of Change Danny L. Moore and J. Wesley Hutchinson Part 2:
Persuasion 4. Central and Peripheral Routes to Persuasion: The Role of
Message Repetition John T. Cacioppo and Richard E. Petty 5. Conceptual and
Methodological Issues in Examining the Relationship Between Consumer Memory
and Judgment Meryl Lichtenstein and Thomas K. Srull 6. The Relationship
Between Advertising Recall and Persuasion: An Experimental Investigation
Ann E. Beattie and Andrew A. Mitchell 7. A Reliable Sleeper Effect in
Persuasion: Implications for Opinion Change Theory and Research Anthony R.
Pratkanis and Anthony G. Greenwald Part 3: Psychological Processes During
Television Viewing 8. Online Cognitive Processing of Television Daniel R.
Anderson 9. EEG Activity Reflects the Content of Commercials Linda F.
Alwitt Part 4: Involvement 10. Cognitive Theory and Audience Involvement
Anthony G. Greenwald and Clark Leavitt 11. The Effect of People/Product
Relationships on Advertising Processing Peter Cushing and Melody
Douglas-Tate 12. Understanding Consumers' Cognitive Structures: The
Relationship of Levels of Abstraction to Judgements of Psychological
Distance and Preference Thomas J. Reynolds, Jonathan Gutman and John A.
Fiedler 13. Concluding Remarks Linda F. Alwitt and Andrew A. Mitchell.
Author Index. Subject Index.
Affective Reactions to Advertising 1. How Advertising Works at Contact
Rajeev Batra and Michael L. Ray 2. Affective and Cognitive Antecedents of
Attitude Toward the Ad: A Conceptual Framework Richard J. Lutz 3. The
Influence of Affective Reactions to Advertising: Direct and Indirect
Mechanisms of Change Danny L. Moore and J. Wesley Hutchinson Part 2:
Persuasion 4. Central and Peripheral Routes to Persuasion: The Role of
Message Repetition John T. Cacioppo and Richard E. Petty 5. Conceptual and
Methodological Issues in Examining the Relationship Between Consumer Memory
and Judgment Meryl Lichtenstein and Thomas K. Srull 6. The Relationship
Between Advertising Recall and Persuasion: An Experimental Investigation
Ann E. Beattie and Andrew A. Mitchell 7. A Reliable Sleeper Effect in
Persuasion: Implications for Opinion Change Theory and Research Anthony R.
Pratkanis and Anthony G. Greenwald Part 3: Psychological Processes During
Television Viewing 8. Online Cognitive Processing of Television Daniel R.
Anderson 9. EEG Activity Reflects the Content of Commercials Linda F.
Alwitt Part 4: Involvement 10. Cognitive Theory and Audience Involvement
Anthony G. Greenwald and Clark Leavitt 11. The Effect of People/Product
Relationships on Advertising Processing Peter Cushing and Melody
Douglas-Tate 12. Understanding Consumers' Cognitive Structures: The
Relationship of Levels of Abstraction to Judgements of Psychological
Distance and Preference Thomas J. Reynolds, Jonathan Gutman and John A.
Fiedler 13. Concluding Remarks Linda F. Alwitt and Andrew A. Mitchell.
Author Index. Subject Index.