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Divided into three basic parts, this book: deals with those fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and provides an opportunity for the application of some well established, as well as some emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. "Psychology of Entertainment" will appeal to scholars,…mehr

Produktbeschreibung
Divided into three basic parts, this book: deals with those fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and provides an opportunity for the application of some well established, as well as some emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. "Psychology of Entertainment" will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
This comprehensive and cutting-edge volume defines entertainment studies and provides a theoretical spine for future research. For scholars/researchers/students in media studies and mass communication, psychology, marketing, etc.
Autorenporträt
Jennings Bryant, Peter Vorderer