This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India;…mehr
This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Public Communication Campaigns - William Paisley The American Experience Theory and Design Theoretical Foundations of Campaigns - William McGuire Audience as Listener and Learner, Teacher and Confidante - Brenda Dervin The Sense-Making Approach A Social Marketing Perspective on Communication Campaigns - Douglas S Solomon Community Health Campaigns - Rina Alcalay and Shanaz Taplin From Theory to Action Formative Evaluation Research in Campaign Design - Charles Atkin and Vicki Freimuth A Systems-Based Evaluation Planning Model for Health Communication Campaigns in Developing Countries - Ronald E Rice and Dennis Foote Three Models for Summative Evaluation of Prevention Campaigns with A Mass Media Component - Brian R Flay and Thomas D Cook Experiences From the Field Campaign Sampler Using Television to Promote Safety Belt Use - E Scott Geller Singing the (VD) Blues - Bradley Greenberg and Walter Gantz Freestyle, Revisited - Robert LaRose The McGruff Crime Prevention Campaign - Garrett J O Keefe and Kathaleen Reid Family Planning Communication Campaigns in Developing Countries - Charles Atkin and Hendrika W J Mischke summary of chapter from 1st edition by - Ronald E Rice Mass Campaigns in the People s Republic of China During the Mao Era - Liu summary of chapter from 1st edition by - Ronald E Rice Smokey Bear - McNamara, Kurth and Hansen The Great American Values Test - Sandra Ball-Rokeach and Milton Rokeach Littering - Robert B Cialdini When Every Litter Bit Hurts Be Smart. Don t Start - Charles Atkin The Strategic Extension Campaigns on Rat Control in Bangladesh - Ronny Adhikarya Communication Campaigns to Prevent Cardiovascular Disease - June A Flora, Nathan Maccoby and John W Farquhar The Stanford Studies Political Campaigns - Robert G Meadow The Potential Role of Persuasion in Adolescent Aids Prevention - Kathleen Reardon Antismoking Campaigns - Alfred McAlister et al Progress in the Application of Social Learning Theory Channel Effectiveness in Development Communication Programs - Robert Hornik Pro-Social Television for Development in India - Arvind Singhal and Everett M Rogers Epilogue Mass Media and Health Promotion - Lawrence Wallack A Critical Perspective
Public Communication Campaigns - William Paisley The American Experience Theory and Design Theoretical Foundations of Campaigns - William McGuire Audience as Listener and Learner, Teacher and Confidante - Brenda Dervin The Sense-Making Approach A Social Marketing Perspective on Communication Campaigns - Douglas S Solomon Community Health Campaigns - Rina Alcalay and Shanaz Taplin From Theory to Action Formative Evaluation Research in Campaign Design - Charles Atkin and Vicki Freimuth A Systems-Based Evaluation Planning Model for Health Communication Campaigns in Developing Countries - Ronald E Rice and Dennis Foote Three Models for Summative Evaluation of Prevention Campaigns with A Mass Media Component - Brian R Flay and Thomas D Cook Experiences From the Field Campaign Sampler Using Television to Promote Safety Belt Use - E Scott Geller Singing the (VD) Blues - Bradley Greenberg and Walter Gantz Freestyle, Revisited - Robert LaRose The McGruff Crime Prevention Campaign - Garrett J O Keefe and Kathaleen Reid Family Planning Communication Campaigns in Developing Countries - Charles Atkin and Hendrika W J Mischke summary of chapter from 1st edition by - Ronald E Rice Mass Campaigns in the People s Republic of China During the Mao Era - Liu summary of chapter from 1st edition by - Ronald E Rice Smokey Bear - McNamara, Kurth and Hansen The Great American Values Test - Sandra Ball-Rokeach and Milton Rokeach Littering - Robert B Cialdini When Every Litter Bit Hurts Be Smart. Don t Start - Charles Atkin The Strategic Extension Campaigns on Rat Control in Bangladesh - Ronny Adhikarya Communication Campaigns to Prevent Cardiovascular Disease - June A Flora, Nathan Maccoby and John W Farquhar The Stanford Studies Political Campaigns - Robert G Meadow The Potential Role of Persuasion in Adolescent Aids Prevention - Kathleen Reardon Antismoking Campaigns - Alfred McAlister et al Progress in the Application of Social Learning Theory Channel Effectiveness in Development Communication Programs - Robert Hornik Pro-Social Television for Development in India - Arvind Singhal and Everett M Rogers Epilogue Mass Media and Health Promotion - Lawrence Wallack A Critical Perspective
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