This volume argues the case that public health campaigns have affected health behavior. It has been developed for public health administrators, health comm scholars, health psychologists, and others involved in public health campaigns.
This volume argues the case that public health campaigns have affected health behavior. It has been developed for public health administrators, health comm scholars, health psychologists, and others involved in public health campaigns.
Contents: Preface. Introduction. R. Hornik Public Health Communication: Making Sense of Contradictory Evidence. Part I: Deliberate Trials.J.K. Worden B.S. Flynn Using Mass Media to Prevent Cigarette Smoking. P. Palmgreen L. Donohew E.P. Lorch R.H. Hoyle M.T. Stephenson Television Campaigns and Sensation Seeking Targeting of Adolescent Marijuana Use: A Controlled Time Series Approach. J.P. Pierce P. Macaskill D. Hill Long-Term Effectiveness of the Early Mass Media Led Antismoking Campaigns in Australia. Part II: Evaluations of Full-Scale Interventions.E.J. Roccella The Contributions of Public Health Education Toward the Reduction of Cardiovascular Disease Mortality: Experiences From the National High Blood Pressure Education Program. A.F. Williams J.K. Wells D.W. Reinfurt J.K. Wells Increasing Seat Belt Use in North Carolina. J.P. Pierce S. Emery E. Gilpin The California Tobacco Control Program: A Long-Term Health Communication Project. M. Siegel L. Biener The Impact of Antismoking Media Campaigns on Progression to Established Smoking: Results of a Longitudinal Youth Study in Massachusetts. K. Wellings Evaluating AIDS Public Education in Europe: A Cross-National Comparison. S. McCombie R.C. Hornik J.K. Anarfi Effects of a Mass Media Campaign to Prevent AIDS Among Young People in Ghana. D. Hill V. White R. Marks R. Borland Changes in Sun-Related Attitudes and Behaviors and Reduced Sunburn Prevalence in a Population at High Risk of Melanoma. D.L. Kincaid A.P. Merritt L. Nickerson S. de Castro Buffington M.P.P. de Castro B.M. de Castro Impact of a Mass Media Vasectomy Promotion Campaign in Brazil. S. Zimicki R.C. Hornik C.C. Verzosa J.R. Hernandez E. de Guzman M. Dayrit A. Fausto M.B. Lee Improving Vaccination Coverage in Urban Areas Through a Health Communication Campaign: The 1990 Philippines Experience. R.C. Hornik J. McDivitt S. Zimicki P.S. Yoder E. Contreras-Budge J. McDowell M. Rasmuson Communication in Support of Child Survival: Evidence and Explanations From Eight Countries. Part III: Media Coverage and Health Behavior.D.P. Fan Impact of Persuasive Information on Secular Trends in Health-Related Behaviors. S.B. Soumerai D. Ross-Degnan J.S. Kahn The Effects of Professional and Media Warnings About the Association Between Aspirin Use in Children and Reye's Syndrome. K. Viswanath J.R. Finnegan Jr. Reflections on Community Health Campaigns: Secular Trends and the Capacity to Effect Change. Part IV: Cross-Case Overviews.A.L. McAlister M. Fernandez "Behavioral Journalism" Accelerates Diffusion of Healthy Innovations. W. Smith From Prevention Vaccines to Community Care: New Ways to Look at Program Success. L.B. Snyder M.A. Hamilton A Meta-Analysis of U.S. Health Campaign Effects on Behavior: Emphasize Enforcement Exposure and New Information and Beware the Secular Trend. R. Hornik Epilogue: Evaluation Design for Public Health Communication Programs.
Contents: Preface. Introduction. R. Hornik Public Health Communication: Making Sense of Contradictory Evidence. Part I: Deliberate Trials.J.K. Worden B.S. Flynn Using Mass Media to Prevent Cigarette Smoking. P. Palmgreen L. Donohew E.P. Lorch R.H. Hoyle M.T. Stephenson Television Campaigns and Sensation Seeking Targeting of Adolescent Marijuana Use: A Controlled Time Series Approach. J.P. Pierce P. Macaskill D. Hill Long-Term Effectiveness of the Early Mass Media Led Antismoking Campaigns in Australia. Part II: Evaluations of Full-Scale Interventions.E.J. Roccella The Contributions of Public Health Education Toward the Reduction of Cardiovascular Disease Mortality: Experiences From the National High Blood Pressure Education Program. A.F. Williams J.K. Wells D.W. Reinfurt J.K. Wells Increasing Seat Belt Use in North Carolina. J.P. Pierce S. Emery E. Gilpin The California Tobacco Control Program: A Long-Term Health Communication Project. M. Siegel L. Biener The Impact of Antismoking Media Campaigns on Progression to Established Smoking: Results of a Longitudinal Youth Study in Massachusetts. K. Wellings Evaluating AIDS Public Education in Europe: A Cross-National Comparison. S. McCombie R.C. Hornik J.K. Anarfi Effects of a Mass Media Campaign to Prevent AIDS Among Young People in Ghana. D. Hill V. White R. Marks R. Borland Changes in Sun-Related Attitudes and Behaviors and Reduced Sunburn Prevalence in a Population at High Risk of Melanoma. D.L. Kincaid A.P. Merritt L. Nickerson S. de Castro Buffington M.P.P. de Castro B.M. de Castro Impact of a Mass Media Vasectomy Promotion Campaign in Brazil. S. Zimicki R.C. Hornik C.C. Verzosa J.R. Hernandez E. de Guzman M. Dayrit A. Fausto M.B. Lee Improving Vaccination Coverage in Urban Areas Through a Health Communication Campaign: The 1990 Philippines Experience. R.C. Hornik J. McDivitt S. Zimicki P.S. Yoder E. Contreras-Budge J. McDowell M. Rasmuson Communication in Support of Child Survival: Evidence and Explanations From Eight Countries. Part III: Media Coverage and Health Behavior.D.P. Fan Impact of Persuasive Information on Secular Trends in Health-Related Behaviors. S.B. Soumerai D. Ross-Degnan J.S. Kahn The Effects of Professional and Media Warnings About the Association Between Aspirin Use in Children and Reye's Syndrome. K. Viswanath J.R. Finnegan Jr. Reflections on Community Health Campaigns: Secular Trends and the Capacity to Effect Change. Part IV: Cross-Case Overviews.A.L. McAlister M. Fernandez "Behavioral Journalism" Accelerates Diffusion of Healthy Innovations. W. Smith From Prevention Vaccines to Community Care: New Ways to Look at Program Success. L.B. Snyder M.A. Hamilton A Meta-Analysis of U.S. Health Campaign Effects on Behavior: Emphasize Enforcement Exposure and New Information and Beware the Secular Trend. R. Hornik Epilogue: Evaluation Design for Public Health Communication Programs.
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