Public Opinion: Measuring the American Mind provides an in-depth look at the history and future of polling, including how public opinion is measured, how it is used and misused, and how to critically evaluate public opinion data. This new edition incorporates a new theme of political polarization and examines how mass media and social media help to shape public opinion. It also provides in-depth coverage of public opinion on such issues as political ideology, health care, race, and foreign policy, as well as an update and discussion of the major changes that have taken place on controversial issues such as gay marriage, gun control, and immigration.…mehr
Public Opinion: Measuring the American Mind provides an in-depth look at the history and future of polling, including how public opinion is measured, how it is used and misused, and how to critically evaluate public opinion data. This new edition incorporates a new theme of political polarization and examines how mass media and social media help to shape public opinion. It also provides in-depth coverage of public opinion on such issues as political ideology, health care, race, and foreign policy, as well as an update and discussion of the major changes that have taken place on controversial issues such as gay marriage, gun control, and immigration.
PART I: PUBLIC OPINION AND AMERICAN DEMOCRACY 1. Public Opinion and American Democracy Defining Public Opinion Does Public Opinion Matter? Public Opinion versus Public Judgment Opinions, Attitudes, and Beliefs The Current Environment The Plan of the Book 2. Measuring American Opinion: The Origins of Polling The Origins of Public Opinion Polling The Development of Survey Research The Election of 1948: A Temporary Setback After 1948: Continued Growth A Surge in Telephone Interviewing: The Development of Random-Digit Dialing The Rise of Internet Polling Social Media as an Indicator of Public Opinion PART II: HOW ARE OPINIONS MEASURED AND USED? 3. How Public Opinion Data Are Used Using Public Opinion in Political Campaigns The Use of Public Opinion Polling by Officeholders The Use of Polling Data by Government Agencies Public Opinion and Interest Groups The Use of Polling by the Media Tracking Presidential Approval Ratings The Call-In Poll The Use of Public Opinion Data in Academic Research 4. How Are Opinions Measured? Modes of Survey Data Collection Populations of Interest Selecting a Sample Random-Digit Dialing Sampling for Electronic Data Collection Sampling Error Sample Size Non-probability Sampling Questionnaire Design Data Analysis PART III: WHAT DO AMERICANS BELIEVE? 5. Sources of Opinions: Socialization, Mass Media, and Social Media The Political Learning of Children and Adolescents The Influence of Formal Education Gender and Opinions The Influence of Peers Generational Influences on Opinion The Role of Genetics in Shaping Opinions How Mass Media Influences Public Opinion Social Media and the Formation of Opinion 6. What the Public Knows about Politics Early Empirical Investigations The Unchanging American Voter Applying Democratic Principles Group Differences in Knowledge The Consequences of Political Knowledge A Glass Half-Full Perspective? 7. Political Orientations Political Ideology Party Identification Confidence in Institutions Trust in Government Polarization and Party Sorting in the American Electorate 8. Public Opinion on Social-Welfare Issues Social-Welfare Issues Social Security Education Health Care Assisting the Needy The Environment The Issue of Global Warming Group Differences in Attitudes Polarization on Social-Welfare Issues 9. Americans' Views on Racial Issues Historical Racial Issues Government Aid to Minority Groups Affirmative Action Symbolic Racism Differences is the Racial Attitudes of Blacks and Whites Polarization on Racial Issues The Increasing Influence of Hispanics 10. Public Opinion on Highly Controversial Issues Public Opinion toward Abortion Public Opinion on Gay Rights The Politics of Individual Rights Privacy and the Patriot Act The Politics of Crime and Criminal Justice American Views on Gun Control Thinking about Weapons and Government Controls Immigration: A Mind Divided Polarization on Controversial Issues 11. How Americans View Foreign and Defense Policies American Opinion in the Post 9/11 World Public Opinion and Foreign Policy: Which Opinions? Foreign Policy Goals and Priorities Issues of War and Peace Terrorism and the Wars in Afghanistan and Iraq Peacekeeping, Rescue, and Other Uses of Military Force Foreign Aid and Other International Issues How Do Americans Think about Foreign Policy? Polarization on Foreign Policy Issues PART IV: PUBLIC OPINION AND VOTING 12. The Electoral Connection: Public Opinion and the Vote Polls and Elections How Voters Decide The Connection between Opinions on Issues and the Vote The Role of Political Parties in Elections Political Ideology and the Vote Party Polarization and Voting Behavior
PART I: PUBLIC OPINION AND AMERICAN DEMOCRACY 1. Public Opinion and American Democracy Defining Public Opinion Does Public Opinion Matter? Public Opinion versus Public Judgment Opinions, Attitudes, and Beliefs The Current Environment The Plan of the Book 2. Measuring American Opinion: The Origins of Polling The Origins of Public Opinion Polling The Development of Survey Research The Election of 1948: A Temporary Setback After 1948: Continued Growth A Surge in Telephone Interviewing: The Development of Random-Digit Dialing The Rise of Internet Polling Social Media as an Indicator of Public Opinion PART II: HOW ARE OPINIONS MEASURED AND USED? 3. How Public Opinion Data Are Used Using Public Opinion in Political Campaigns The Use of Public Opinion Polling by Officeholders The Use of Polling Data by Government Agencies Public Opinion and Interest Groups The Use of Polling by the Media Tracking Presidential Approval Ratings The Call-In Poll The Use of Public Opinion Data in Academic Research 4. How Are Opinions Measured? Modes of Survey Data Collection Populations of Interest Selecting a Sample Random-Digit Dialing Sampling for Electronic Data Collection Sampling Error Sample Size Non-probability Sampling Questionnaire Design Data Analysis PART III: WHAT DO AMERICANS BELIEVE? 5. Sources of Opinions: Socialization, Mass Media, and Social Media The Political Learning of Children and Adolescents The Influence of Formal Education Gender and Opinions The Influence of Peers Generational Influences on Opinion The Role of Genetics in Shaping Opinions How Mass Media Influences Public Opinion Social Media and the Formation of Opinion 6. What the Public Knows about Politics Early Empirical Investigations The Unchanging American Voter Applying Democratic Principles Group Differences in Knowledge The Consequences of Political Knowledge A Glass Half-Full Perspective? 7. Political Orientations Political Ideology Party Identification Confidence in Institutions Trust in Government Polarization and Party Sorting in the American Electorate 8. Public Opinion on Social-Welfare Issues Social-Welfare Issues Social Security Education Health Care Assisting the Needy The Environment The Issue of Global Warming Group Differences in Attitudes Polarization on Social-Welfare Issues 9. Americans' Views on Racial Issues Historical Racial Issues Government Aid to Minority Groups Affirmative Action Symbolic Racism Differences is the Racial Attitudes of Blacks and Whites Polarization on Racial Issues The Increasing Influence of Hispanics 10. Public Opinion on Highly Controversial Issues Public Opinion toward Abortion Public Opinion on Gay Rights The Politics of Individual Rights Privacy and the Patriot Act The Politics of Crime and Criminal Justice American Views on Gun Control Thinking about Weapons and Government Controls Immigration: A Mind Divided Polarization on Controversial Issues 11. How Americans View Foreign and Defense Policies American Opinion in the Post 9/11 World Public Opinion and Foreign Policy: Which Opinions? Foreign Policy Goals and Priorities Issues of War and Peace Terrorism and the Wars in Afghanistan and Iraq Peacekeeping, Rescue, and Other Uses of Military Force Foreign Aid and Other International Issues How Do Americans Think about Foreign Policy? Polarization on Foreign Policy Issues PART IV: PUBLIC OPINION AND VOTING 12. The Electoral Connection: Public Opinion and the Vote Polls and Elections How Voters Decide The Connection between Opinions on Issues and the Vote The Role of Political Parties in Elections Political Ideology and the Vote Party Polarization and Voting Behavior
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