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Through an exclusive focus on public policy advocacy, Dalton and Butler offer practical guidance for determining the fundamental issues that make up a controversy and what expectations public audiences will have for advocacy based on the issues and the burdens of advocates challenging or defending the status quo. Through examples that span a wide range of advocacy situations and subjects of contemporary importance, the authors build a framework for public policy advocacy that is organic to the communication discipline, recover and refresh foundational lessons about the uses of evidence, and…mehr

Produktbeschreibung
Through an exclusive focus on public policy advocacy, Dalton and Butler offer practical guidance for determining the fundamental issues that make up a controversy and what expectations public audiences will have for advocacy based on the issues and the burdens of advocates challenging or defending the status quo. Through examples that span a wide range of advocacy situations and subjects of contemporary importance, the authors build a framework for public policy advocacy that is organic to the communication discipline, recover and refresh foundational lessons about the uses of evidence, and provide critical questions that can be used to develop and communicate policy proposals that are sensible and appealing. Written in an accessible, respectful, and motivational style, the book is suitable for students of debate, professionals who function as advocates, and people who wish to voice their opinion.
Autorenporträt
Philip Dalton (Ph.D., University of Oklahoma) is Associate Professor in the Department of Rhetoric and Public Advocacy and Director of the Center for Civic Engagement, at Hofstra University. He studies political communication and public discourse. John R. Butler (Ph.D., University of Pittsburgh) has worked as a debate coach, communication professor, and consultant. He serves as the Director of Communication and Strategy for the Painters District Council No. 30 and its affiliated funds, a labor union located in Aurora, Illinois.
Rezensionen
"Dalton and Butler accessibly illuminate key aspects of rhetorical communication that will help novice and expert alike tailor their content, presentation and targeting for maximum influence. A must read for those creating change." - Kevin Folta, University of Florida