Burton Saint John

Public Relations and the Corporate Persona

The Rise of the Affinitive Organization

• Gebundenes Buch

Produktbeschreibung

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 176
• Erscheinungstermin: 13. Juli 2017
• Englisch
• Abmessung: 239mm x 160mm x 15mm
• Gewicht: 417g
• ISBN-13: 9781138945012
• ISBN-10: 1138945013
• Artikelnr.: 43678615

Autorenporträt

Burton St. John III is Professor in the Department of Communication at Old Dominion University, USA.

Inhaltsangabe

Table of Contents
List of Figures
List of tables
Acknowledgments
Preface
1 A basis for a distinctive personality in the public relations realm: The
corporate persona
2 The corporation as person: Four perspectives
3 The corporate persona and industry: the National Association of
Manufacturers walks with you
4 PR News: Public relations describes the corporate persona
5 The railroad and you: The watchful Norfolk and Western helps chart the
destination
6 The oil company and you: The corporate persona as encourager of
self-governance
7 Reality television and you: The corporate persona observes and rewards on
Undercover Boss
8 Beyond fracking: The corporate persona as a relatable, credible entity
9 Through the social media window: Tracking the affinity of the corporate
persona
10 Where to with the corporate persona?
Index