Burton Saint John

Public Relations and the Corporate Persona

The Rise of the Affinitive Organization

• Broschiertes Buch

Produktbeschreibung

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

Produktdetails

• Verlag: Routledge
• Seitenzahl: 176
• Erscheinungstermin: 12. Dezember 2019
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 277g
• ISBN-13: 9780367874650
• ISBN-10: 0367874652
• Artikelnr.: 58438392

Autorenporträt

Burton St. John III is Professor in the Department of Communication at Old Dominion University, USA.

Inhaltsangabe

Table of Contents
List of Figures
List of tables
Acknowledgments
Preface
1 A basis for a distinctive personality in the public relations realm: The
corporate persona
2 The corporation as person: Four perspectives
3 The corporate persona and industry: the National Association of
Manufacturers walks with you
4 PR News: Public relations describes the corporate persona
5 The railroad and you: The watchful Norfolk and Western helps chart the
destination
6 The oil company and you: The corporate persona as encourager of
self-governance
7 Reality television and you: The corporate persona observes and rewards on
Undercover Boss
8 Beyond fracking: The corporate persona as a relatable, credible entity
9 Through the social media window: Tracking the affinity of the corporate
persona
10 Where to with the corporate persona?
Index