Simon Moore

Public Relations and the History of Ideas

• Gebundenes Buch

Produktbeschreibung

Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the process.

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Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 158
• Erscheinungstermin: 2. Januar 2015
• Englisch
• Abmessung: 241mm x 159mm x 17mm
• Gewicht: 417g
• ISBN-13: 9780415634540
• ISBN-10: 0415634547
• Artikelnr.: 41361595

Autorenporträt

Simon Moore is Associate Professor and Chair in Information Design and Corporate Communication at Bentley University, USA.

Inhaltsangabe

Chapter 1. Public Relations in the History of Ideas Chapter 2. Virtuous PR - Confucius
Analects Chapter 3. Noble Falsehoods and PR - Plato
The Republic Chapter 4. The Problem of Perfection - Al-Farabi
On the Perfect State Chapter 5. PR and the Subjugation of Reason - Luther
The Ninety-five theses Chapter 6. Willpower and the Expansion of PR - Clausewitz
On War Chapter 7. PR
Scientific Inquiry and Utopian Mysticism - Marx & Engels
Communist Manifesto Chapter 8. Proofing Against Puffing - Mill
On Liberty Chapter 9. Modern Campaign Management? - Gandhi
An Autobiography
or the Story of My Experiments with Truth Chapter 10. Accepting and Fearing PR - Hayek
The Road to Serfdom Chapter 11. PR's Choice: Creating Audiences or Discovering Individuals - Jung
The Undiscovered Self Chapter 12. PR's Future: Irrational or Rational? Magical or scientific? Individual or collective?