In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse.
In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jane Johnston is Associate Professor, Public Relations and Communication at the University of Queensland, Australia. She has written and (co)edited several key texts including Public Relations: Theory and Practice and Media Relations: Issues and Strategies, both in several editions. Her diverse research interests include the intersection between justice, media and communication.
Inhaltsangabe
1. The Public Interest, Public Relations and Society 2. Theoretical Scaffolding and Critical Perspectives 3. Locating the Public Interest in Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication and Media in the Public Interest 5. Culture and Public Interest: Community Voices, Social Inclusion and Participation 6. Social Captial and Capacity Building: Connecting Communities in the Public Interest 7. The Law, Social Change and the Public Interest 8. The Public Interest, Ethics and Values: From Moral Philosophy to Professional Codes 9. The Public Interest and Public Relations: Key Intersections and Considered Directions
1. The Public Interest, Public Relations and Society 2. Theoretical Scaffolding and Critical Perspectives 3. Locating the Public Interest in Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication and Media in the Public Interest 5. Culture and Public Interest: Community Voices, Social Inclusion and Participation 6. Social Captial and Capacity Building: Connecting Communities in the Public Interest 7. The Law, Social Change and the Public Interest 8. The Public Interest, Ethics and Values: From Moral Philosophy to Professional Codes 9. The Public Interest and Public Relations: Key Intersections and Considered Directions
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