Jane Johnston

Public Relations and the Public Interest

• Broschiertes Buch

Produktbeschreibung

In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 226
• Erscheinungstermin: 3. Januar 2018
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 335g
• ISBN-13: 9780815386575
• ISBN-10: 0815386575
• Artikelnr.: 52009379

Autorenporträt

Jane Johnston is Associate Professor, Public Relations and Communication at the University of Queensland, Australia. She has written and (co)edited several key texts including Public Relations: Theory and Practice and Media Relations: Issues and Strategies, both in several editions. Her diverse research interests include the intersection between justice, media and communication.

Inhaltsangabe

1. The Public Interest, Public Relations and Society 2. Theoretical
Scaffolding and Critical Perspectives 3. Locating the Public Interest in
Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication
and Media in the Public Interest 5. Culture and Public Interest: Community
Voices, Social Inclusion and Participation 6. Social Captial and Capacity
Building: Connecting Communities in the Public Interest 7. The Law, Social
Change and the Public Interest 8. The Public Interest, Ethics and
Values: From Moral Philosophy to Professional Codes 9. The Public Interest
and Public Relations: Key Intersections and Considered Directions