Derina R Holtzhausen

Public Relations as Activism

Postmodern Approaches to Theory & Practice

• Gebundenes Buch

Produktbeschreibung

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 1. Februar 2009
• Englisch
• Abmessung: 238mm x 161mm x 22mm
• Gewicht: 512g
• ISBN-13: 9780805855234
• ISBN-10: 0805855238
• Artikelnr.: 23256685

Autorenporträt

Derina R. Holtzhausen is professor and director of the School of Media and Strategic Communications at Oklahoma State University. Her published work has appeared in Journal of Public Relations Research, Journal of Communication Management, Communicatio, Journal for Global Competitiveness , and Women in Language, among others. She is a founding editor of the International Journal of Strategic Communication.

Inhaltsangabe

Preface
Chapter 1 Postmodernity, Postmodernism, and Public Relations
Chapter 2 Postmodern Ethics as a Foundation for Public Relations Activism
Chapter 3 A Postmodern View of Public Relations History
Chapter 4 Power and the Public Relations Function
Chapter 5 Public Relations and the Postmodern Turn in Organization Theory
Chapter 6 Public Relations Knowledge and Research in Postmodernity
Chapter 7 Activism as the Postmodern Agency of Public Relations