This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.
Derina R. Holtzhausen is professor and director of the School of Media and Strategic Communications at Oklahoma State University. Her published work has appeared in Journal of Public Relations Research, Journal of Communication Management, Communicatio, Journal for Global Competitiveness , and Women in Language, among others. She is a founding editor of the International Journal of Strategic Communication.
Inhaltsangabe
Preface Chapter 1 Postmodernity, Postmodernism, and Public Relations Chapter 2 Postmodern Ethics as a Foundation for Public Relations Activism Chapter 3 A Postmodern View of Public Relations History Chapter 4 Power and the Public Relations Function Chapter 5 Public Relations and the Postmodern Turn in Organization Theory Chapter 6 Public Relations Knowledge and Research in Postmodernity Chapter 7 Activism as the Postmodern Agency of Public Relations
Preface Chapter 1 Postmodernity, Postmodernism, and Public Relations Chapter 2 Postmodern Ethics as a Foundation for Public Relations Activism Chapter 3 A Postmodern View of Public Relations History Chapter 4 Power and the Public Relations Function Chapter 5 Public Relations and the Postmodern Turn in Organization Theory Chapter 6 Public Relations Knowledge and Research in Postmodernity Chapter 7 Activism as the Postmodern Agency of Public Relations
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