Sandra L Braun

Public Relations as Public Diplomacy

The Royal Bank of Canada's Monthly Letter, 1943-2003

• Broschiertes Buch

Produktbeschreibung

This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 80
• Erscheinungstermin: 30. September 2021
• Englisch
• Abmessung: 216mm x 140mm x 4mm
• Gewicht: 104g
• ISBN-13: 9781032175249
• ISBN-10: 1032175249
• Artikelnr.: 62574904

Autorenporträt

Sandra L. Braun is an Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.

Inhaltsangabe

Part I: Background 1. Public Diplomacy and Public Relations: Two Parts of a
Whole 2. RBC and The Letter: Case History and Background Part II: The
Letter: On Diplomatic Mission 3. The Letter and Public Diplomacy 4: The
Letter and Corporate Diplomacy 5. The Letter and Economic Diplomacy 6. The
Letter and Cultural Diplomacy 7. Conclusion: Unravelling Public Diplomacy
to See Public Relations