Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
Eyun-Jung Ki is Associate Professor in the College of Communication, The University of Alabama, USA Jeong-Nam Kim is Associate Professor at the Brian Lamb School of Communication at Purdue University, USA. John Ledingham is Professor Emeritus, Department of Communication, Capital University, USA
Inhaltsangabe
Foreword (By James Grunig) Preface Author Bios Section I. The Evolution of Relationship Theory Ch-1. Revisiting Organization-Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies and Challenges (Yi-Hui Christine Huang & Yin Zhang) Ch-2. The Status of Organization-Public Relationship Research Through an Analysis of Published Articles between 1985 and 2013: An Appeal for Further Research (Eyun-Jung Ki & Jae-Hwa Shin) Ch-3. The Role of the Holistic Public Relations Manager (John Ledingham) Section II. Expansion of Organization-Public Relationships Ch-4. The Effect of Relationships on Reputation and Reputation on Relationships: A Cognitive, Behavioral Study (James E. Grunig & Chun-ju Flora Hung-Baesecke) Ch-5. Framework linking organization-public relationships and organizational reputations in public relations management (Sung-Un Yang & Heewon Cha) Ch-6. Examining the Influence of Organization-Public Relationships and Organizational Identification with a Psychological Group on Institutional Affiliation, Behavioral Intent, and Evaluations of Satisfaction (Stephen D. Bruning & John A. Ledingham) Ch-7. Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship (Denise Bortree) Ch-8. When Shareholders Move From Passive to Active: Managing Relationships with Activist Investors (Marcia W. DiStaso) Ch-9. Lobbying as relationship management: Avenues for public relations research and practice (Kurt Wise & Kati Tusinski Berg) Ch-10. Risk Management through Employees: Testing Employees' Voluntary Scouting and Corporate Readiness for Cyber Risks (Jeong-Nam Kim, Soo Park, Arunima Krishna, & Valentina Martino) Section III. Emergent Perspective: Culture, Globalization, and New Technologies Culture and Globalization Ch-11. Factoring Culture into Relationship Management Theory: Cultivation Strategies and Traditional Chinese Value Orientations (Chun-ju Flora Hung-Baesecke & Yi-Ru Regina Chen) Ch-12. Chemyon, Relationship Building and Conflicts (Yungwook Kim & Jungeun Yang) Ch-13. Culture-Centered Approach to Public Relations: Resistance in Relational Contexts (Mohan J. Dutta & Rati Kumar) New Technologies Ch-14. Everybody's job? Managing Public Relations in the Age of Social Media (Tom Kelleher) Ch-15. University-Student Relations: A Dynamic Framework in Offline and Digital Environments (Alessandro Lovari, Alessandra Mazzei, & Kelly Vibber) Ch-16. Conceptualization, Examination, and Recommendations for a Normative Model Of Community-Building for Organizations Managing Change Using New Media (Marina Vujnovic & Dean Kruckeberg)
Foreword (By James Grunig) Preface Author Bios Section I. The Evolution of Relationship Theory Ch-1. Revisiting Organization-Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies and Challenges (Yi-Hui Christine Huang & Yin Zhang) Ch-2. The Status of Organization-Public Relationship Research Through an Analysis of Published Articles between 1985 and 2013: An Appeal for Further Research (Eyun-Jung Ki & Jae-Hwa Shin) Ch-3. The Role of the Holistic Public Relations Manager (John Ledingham) Section II. Expansion of Organization-Public Relationships Ch-4. The Effect of Relationships on Reputation and Reputation on Relationships: A Cognitive, Behavioral Study (James E. Grunig & Chun-ju Flora Hung-Baesecke) Ch-5. Framework linking organization-public relationships and organizational reputations in public relations management (Sung-Un Yang & Heewon Cha) Ch-6. Examining the Influence of Organization-Public Relationships and Organizational Identification with a Psychological Group on Institutional Affiliation, Behavioral Intent, and Evaluations of Satisfaction (Stephen D. Bruning & John A. Ledingham) Ch-7. Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship (Denise Bortree) Ch-8. When Shareholders Move From Passive to Active: Managing Relationships with Activist Investors (Marcia W. DiStaso) Ch-9. Lobbying as relationship management: Avenues for public relations research and practice (Kurt Wise & Kati Tusinski Berg) Ch-10. Risk Management through Employees: Testing Employees' Voluntary Scouting and Corporate Readiness for Cyber Risks (Jeong-Nam Kim, Soo Park, Arunima Krishna, & Valentina Martino) Section III. Emergent Perspective: Culture, Globalization, and New Technologies Culture and Globalization Ch-11. Factoring Culture into Relationship Management Theory: Cultivation Strategies and Traditional Chinese Value Orientations (Chun-ju Flora Hung-Baesecke & Yi-Ru Regina Chen) Ch-12. Chemyon, Relationship Building and Conflicts (Yungwook Kim & Jungeun Yang) Ch-13. Culture-Centered Approach to Public Relations: Resistance in Relational Contexts (Mohan J. Dutta & Rati Kumar) New Technologies Ch-14. Everybody's job? Managing Public Relations in the Age of Social Media (Tom Kelleher) Ch-15. University-Student Relations: A Dynamic Framework in Offline and Digital Environments (Alessandro Lovari, Alessandra Mazzei, & Kelly Vibber) Ch-16. Conceptualization, Examination, and Recommendations for a Normative Model Of Community-Building for Organizations Managing Change Using New Media (Marina Vujnovic & Dean Kruckeberg)
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