With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Regina Luttrell, Ph.D. is the senior associate dean of the S.I. Newhouse School of Public Communications at Syracuse University. She is an accomplished leader with extensive experience in spearheading complex research projects, known for fostering cross-departmental and interdisciplinary collaboration and serving as a strong advocate for faculty across various capacities. Her proven track record in securing external funding for research initiatives is complemented by her prolific contributions to her field, having authored more than fifteen books, published numerous articles in academic and professional journals, and presented her work at both domestic and international conferences. Her research primarily delves into public relations, artificial intelligence, mis/disinformation, data analytics, teaching through a feminist pedagogical framework, and the evolving role of social media in society. Before transitioning into academia, she built a robust career in corporate public relations and marketing. Her expertise spans strategic development and implementation in public relations, social media, advertising, marketing, and corporate communications, providing a strong foundation for her current academic endeavors.
Inhaltsangabe
INTRODUCTION: Campaigns in the Professional Public Relations Context CHAPTER 1 Introduction to Integrated Campaigns CHAPTER 2 Strategic Communication Campaign Fundamentals CHAPTER 3 Understanding PESO CHAPTER 4 Research, Part 1: Diagnosis and Developmental Research CHAPTER 5 Research, Part 2: Goals CHAPTER 6 Objectives CHAPTER 7 Strategies CHAPTER 8 Tactics CHAPTER 9 Implementation CHAPTER 10 Reporting and Evaluation CHAPTER 11 Formulating an Integrated Campaign
