Gebundenes Buch

Public Relations Cases

International Perspectives

Herausgeber: Moss, Danny; Desanto, Barbara

Beschreibung

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts and demonstrates the breadth and sophistication of the public relations function, both in public and private sector organizations.

Autor

Danny Moss, PhD, is Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research. He has played a leading role in establishing Master's level education in public relations in the UK at the University of Stirling and then at Manchester Metropolitan University and the University of Chester. He was one of the co-founders of the Bled PR Research Symposium and co-founder and co-editor of the Journal of Public Affairs, and has authored and edited many books, journal articles and conference papers including Public Relations: A Managerial Perspective ; Public Relations Cases: An International Perspective and Perspectives on Public Relations Research. Barbara DeSanto, EdD, APR, Fellow PRSA, is emeritus director of graduate studies and research at Kansas State University. She played a leading role in Master's education at several universities, and established the online Master's degree at Kansas State University. She also developed and lead study abroad programs to Europe, Central America and Australia. Along with journal articles and conference presentations, she has co-authored Public Relations: A Managerial Perspective; Public Relations Cases: An International Perspective and the Public Relations Society of America (PRSA) Learning to Teach.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 156
• Erscheinungstermin: 11. November 2022
• Englisch
• Abmessung: 240mm x 161mm x 13mm
• Gewicht: 352g
• ISBN-13: 9781138332119
• ISBN-10: 1138332119
• Artikelnr.: 64667425