Charles Marsh

Public Relations, Cooperation, and Justice

From Evolutionary Biology to Ethics

• Gebundenes Buch

Produktbeschreibung

Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. It's a powerful, multidisciplinary, and well-documented analysis that includes specific strategies for the enactment of PR as a quest for cooperation and justice, aligning the discipline of public relations with basic human nature. This is a practical and desirable addition for biology, psychology, and marketing university courses.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 304
• Erscheinungstermin: 24. April 2017
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 603g
• ISBN-13: 9781138944206
• ISBN-10: 1138944203
• Artikelnr.: 43680694

Autorenporträt

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, USA. He is author of Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge) and co-author of Public Relations: A Values-Driven Approach (Pearson) and Strategic Writing (Routledge).

Inhaltsangabe

Table of Contents
Acknowledgments
Section I: Introduction
Chapter 1 Introduction: A Consilience of Cooperation
Chapter 2 The Public Relations of Evolution
Section II: Evolutionary Biology, Public Relations, and Cooperation
Chapter 3 Introduction to Section II: Evolutionary Biology, Neuroscience,
and Cooperation
Chapter 4 Re-envisioning Charles Darwin
Chapter 5 Peter Kropotkin and Mutual Aid
Chapter 6 Dawkins, Gould, and Wilson: The Modern Debate
Chapter 7 The Evolution of Game Theory
Section III: Philosophy, Public Relations, and Cooperation
Chapter 8 Introduction to Section III: Philosophical Materialism,
Cooperation, and Justice
Chapter 9 David Hume and the Origins of Justice
Chapter 10 John Rawls and Justice as Fairness
Section IV: Rhetoric, Public Relations, and Cooperation
Chapter 11 Introduction to Section IV: Persuasion and Cooperation
Chapter 12 Isocrates, Moderation, and Justice
Chapter 13 Isocrates' Legacy: The Roman Rhetoricians and Beyond
Section V: Conclusions
Chapter 14 Summaries and Strategies
References
Index