Lisa Anderson-Meli, Swapna Koshy

Public Relations Crisis Communication

A New Model

• Gebundenes Buch

Produktbeschreibung

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

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Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 86
• Erscheinungstermin: 13. Januar 2020
• Englisch
• Abmessung: 216mm x 140mm x 6mm
• Gewicht: 263g
• ISBN-13: 9780367254292
• ISBN-10: 0367254298
• Artikelnr.: 58528220

Autorenporträt

Lisa Anderson-Meli is a public relations professional with extensive experience in the aviation industry. She has a Masters in media and communication with specialisation in public relations. Swapna Koshy is an award-winning professor and researcher who has published books and articles on communication. Dr Koshy's research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media.

Inhaltsangabe

1 Public Relations Crisis Communication : Developing A Conceptual framework
2 CONTEXTUALISING THEORIES OF COMMUNICATION 3 CRISIS MANAGEMENT THEORY 4
THE MALAYSIA AIRLINES MH370 CASE 5 A New Public Relations Crisis
Communication Model

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1 Public Relations Crisis Communication : Developing A Conceptual framework 2 CONTEXTUALISING THEORIES OF COMMUNICATION 3 CRISIS MANAGEMENT THEORY 4 THE MALAYSIA AIRLINES MH370 CASE 5 A New Public Relations Crisis Communication Model