Cayce Myers

Public Relations History

Theory, Practice, and Profession

• Gebundenes Buch

Produktbeschreibung

This book traces the development of the public relations profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 188
• Erscheinungstermin: 30. Juli 2020
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 431g
• ISBN-13: 9781138491403
• ISBN-10: 1138491403
• Artikelnr.: 59995480

Autorenporträt

Cayce Myers is an Associate Professor and Director of Graduate Studies in the Department of Communication, Virginia Tech, Blacksburg, VA, USA, where he teaches public relations and communication law. He holds a PhD in mass communication from the Henry W. Grady College of Journalism and Mass Communication at the University of Georgia, an LLM focusing on media law from the University of Georgia School of Law, and a JD from Mercer University School of Law. A member of the Public Relations Society of America, Dr. Myers earned his Accreditation in Public Relations (APR) and has served on PRSA's Board of Ethics and Professional Standards (BEPS). He is also a member of the Arthur W. Page Society, and is the Legal Research Editor for the Institute for Public Relations. His research focuses on public relations history and laws that influence public relations practice.

Inhaltsangabe

1. Definitions of Public Relations 2. Theories of Public Relations Development 3. Political Public Relations 4. Propaganda
Public Relations
and Public Opinion 5. Public Relations
Propaganda
and Conflict 6. Public Relations in Non-Profits
Education
and Religion 7. Corporate Public Relations 8. Entertainment and the Creation of the PR Professional 9. Public Relations Ethics
Organizations
and Credentialing 10. The Future of the History of Public Relations