Jacquie L'Etang

Public Relations in Britain

A History of Professional Practice in the Twentieth Century

• Gebundenes Buch

Produktbeschreibung

This book is intended for academics, researches, and advanced students in the fields of Public Relations, Media Studies, Political Communication, and other communication studies. It is hoped that the book's appearance will stimulate a wider debate about the role of Public Relations in Society.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 290
• Erscheinungstermin: 27. Mai 2004
• Englisch
• Abmessung: 238mm x 164mm x 22mm
• Gewicht: 603g
• ISBN-13: 9780805838046
• ISBN-10: 080583804X
• Artikelnr.: 21068289

Autorenporträt

Jacquie L'Etang

Inhaltsangabe

Preface. British Public Relations: Definitions and Debates. Propaganda,
Information, and Intelligence (1914-45). Establishing the Profession
(1945-60). The Shape of Things to Come: The Emergence of Consultancy
(1948-69). Professional Dilemmas: Public Relations, Media, and Politics
(1948-70). Crime and Punishment: Codes and Regulation (1948-98).
Educational Developments (1948-98). Implications and Conclusions.
Appendices: Researching the History of British Public Relations: An Account
of Methods Employed. List of Interviewees. Interview Guide.