Public Relations Inquiry as Rhetorical Criticism

Case Studies of Corporate Discourse and Social Influence
Herausgeber: Elwood, William N.

• Gebundenes Buch

Produktbeschreibung

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

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Produktdetails

• Verlag: Praeger
• Seitenzahl: 346
• Erscheinungstermin: 30. Juni 1995
• Englisch
• Abmessung: 240mm x 161mm x 23mm
• Gewicht: 684g
• ISBN-13: 9780275949716
• ISBN-10: 0275949710
• Artikelnr.: 25567783

Autorenporträt

WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor, University of Texas/Houston School of Public Health. He is the author of Rhetoric in the War on Drugs (Praeger, 1994).

Inhaltsangabe

Orientation Public Relations is a Rhetorical Experience: The Integral
Principle in Case Study Analysis by William N. Elwood Scandalous Rhetorics
by Barry Brummett Case Studies With National Purviews Mobil's Epideictic
Advocacy: "Observations" of Prometheus Bound by Richard E. Crable and
Steven L. Vibbert The Engineering of Outrage: Mediated Constructions of
Risk in the Alar Controversy by Jamie Press Lacey and John T. Llewellyn "I
Am a Scientologist": The Image Management of Identity by Jeffrey L.
Courtright Plastics as Planet-Saving "Natural Resource": Advertising to
Recycle an Industry's Reality by Patricia Paystrup From "We Didn't Do It"
to "It's Not Our Fault": The Use of Apologia in Public Relations Crises by
Keith Michael Hearit Case Studies of Targeted Influence Philip Morris
Magazine: An Innovation in Grass Roots Issue Management by Rachel L.
Holloway Janus in the Looking Glass: The Management of Organizational
Identity in Corporate Recruitment Videos by Theresa A. Russell-Loretz Case
Studies of Internal Relations The Rhetoric of Indoctrination: A Critical
Analysis of New Employee Orientation by Mitchell S. McKinney SANE/Freeze,
Issue Status, and Rhetorical Diversification by Michael F. Smith Issues
Management during Corporate Mergers: A Case Study of AT&T and NCR by Kelly
Fudge Case Studies of Local Situations Communication in Ballot Issue
Campaigns: A Rhetorical Analysis of the 1991 Cincinnati Public Schools Levy
Campaign by Jeffrey P. Joiner and Kathleen M. German Public Relations and
the Ethics of the Moment: The Anatomy of a Local Ballot Issue Campaign by
William N. Elwood Future Directions Critical Theory in Public Relations
Inquiry: Future Directions for Analysis in a Public Relations Context by
Kathleen M. German Bibliography