Public Relations Management in Africa Volume 1
Exploring Organisational Impact
Herausgeber: Anani-Bossman, Albert A.; Mudzanani, Takalani E.; Pratt, Cornelius B.; Blankson, Isaac A.
Public Relations Management in Africa Volume 1
Exploring Organisational Impact
Herausgeber: Anani-Bossman, Albert A.; Mudzanani, Takalani E.; Pratt, Cornelius B.; Blankson, Isaac A.
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Produktdetails
- Verlag: Springer International Publishing
- 2023
- Seitenzahl: 292
- Erscheinungstermin: 15. Juli 2024
- Englisch
- Abmessung: 210mm x 148mm x 16mm
- Gewicht: 381g
- ISBN-13: 9783031267062
- ISBN-10: 3031267060
- Artikelnr.: 71261719
Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. He is a coeditor of Marketing Communications in Emerging Economies: Foundational and Contemporary Issues (Palgrave Macmillan, 2021). Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). He specializes in organizational communications and Tourism marketing. Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. His recent journal articles include those in Media, War & Conflict (2021); Frontiers in Public Health (2021, 2022); The Social Science Journal (2020, 2022 ); and the International Journal of Communication (2019). Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). He has authored several publications and is co-editor of Negotiating Democracy: Media Transformations in Emerging Democracies (State University of New York Press).
Chapter 1. Introduction: Public Relations Management in Africa.- Chapter 2.
Public Relations in Sub-Saharan Africa: A Ten-Year Review.- Chapter 3. The
Use of Social and Digital Media in Public Relations: Empirical Perspectives
from Ghana.- Chapter 4. Tensions Between Public Relations and Journalism: A
Namibian Perspective.- Chapter 5. China's Public Diplomacy for Image Making
in Islamic North Africa: Frames of the Belt and Road Initiative in Daily
News Egypt.- Chapter 6. Public Relations Evaluation in Ghana: Are We There
Yet?.- Chapter 7. Image Building Versus Relationship Building in Public
Relations Practice in Tanzania: A Survey of Practitioners.- Chapter 8. Is
China's Belt and Road Initiative in Africa Effective Public Diplomacy?
Valences in Dialogic Communication in Three Newspapers.- Chapter 9. The CEO
Activism Playbook: An Empirical African Perspective from Ghana.- Chapter
10. Redefining Media Relations in Higher Educational Institutions in Ghana:
A Case Study of Public and Private Universities.- Chapter 11. The Fourth
Industrial Revolution: Artificial Intelligence and Its Implications for
Public Relations Practice in Africa./
Public Relations in Sub-Saharan Africa: A Ten-Year Review.- Chapter 3. The
Use of Social and Digital Media in Public Relations: Empirical Perspectives
from Ghana.- Chapter 4. Tensions Between Public Relations and Journalism: A
Namibian Perspective.- Chapter 5. China's Public Diplomacy for Image Making
in Islamic North Africa: Frames of the Belt and Road Initiative in Daily
News Egypt.- Chapter 6. Public Relations Evaluation in Ghana: Are We There
Yet?.- Chapter 7. Image Building Versus Relationship Building in Public
Relations Practice in Tanzania: A Survey of Practitioners.- Chapter 8. Is
China's Belt and Road Initiative in Africa Effective Public Diplomacy?
Valences in Dialogic Communication in Three Newspapers.- Chapter 9. The CEO
Activism Playbook: An Empirical African Perspective from Ghana.- Chapter
10. Redefining Media Relations in Higher Educational Institutions in Ghana:
A Case Study of Public and Private Universities.- Chapter 11. The Fourth
Industrial Revolution: Artificial Intelligence and Its Implications for
Public Relations Practice in Africa./
Chapter 1. Introduction: Public Relations Management in Africa.- Chapter 2.
Public Relations in Sub-Saharan Africa: A Ten-Year Review.- Chapter 3. The
Use of Social and Digital Media in Public Relations: Empirical Perspectives
from Ghana.- Chapter 4. Tensions Between Public Relations and Journalism: A
Namibian Perspective.- Chapter 5. China's Public Diplomacy for Image Making
in Islamic North Africa: Frames of the Belt and Road Initiative in Daily
News Egypt.- Chapter 6. Public Relations Evaluation in Ghana: Are We There
Yet?.- Chapter 7. Image Building Versus Relationship Building in Public
Relations Practice in Tanzania: A Survey of Practitioners.- Chapter 8. Is
China's Belt and Road Initiative in Africa Effective Public Diplomacy?
Valences in Dialogic Communication in Three Newspapers.- Chapter 9. The CEO
Activism Playbook: An Empirical African Perspective from Ghana.- Chapter
10. Redefining Media Relations in Higher Educational Institutions in Ghana:
A Case Study of Public and Private Universities.- Chapter 11. The Fourth
Industrial Revolution: Artificial Intelligence and Its Implications for
Public Relations Practice in Africa./
Public Relations in Sub-Saharan Africa: A Ten-Year Review.- Chapter 3. The
Use of Social and Digital Media in Public Relations: Empirical Perspectives
from Ghana.- Chapter 4. Tensions Between Public Relations and Journalism: A
Namibian Perspective.- Chapter 5. China's Public Diplomacy for Image Making
in Islamic North Africa: Frames of the Belt and Road Initiative in Daily
News Egypt.- Chapter 6. Public Relations Evaluation in Ghana: Are We There
Yet?.- Chapter 7. Image Building Versus Relationship Building in Public
Relations Practice in Tanzania: A Survey of Practitioners.- Chapter 8. Is
China's Belt and Road Initiative in Africa Effective Public Diplomacy?
Valences in Dialogic Communication in Three Newspapers.- Chapter 9. The CEO
Activism Playbook: An Empirical African Perspective from Ghana.- Chapter
10. Redefining Media Relations in Higher Educational Institutions in Ghana:
A Case Study of Public and Private Universities.- Chapter 11. The Fourth
Industrial Revolution: Artificial Intelligence and Its Implications for
Public Relations Practice in Africa./